AdGooroo Upgrades Link-building Tool

Linc Wonham — Wed, 02 Mar 2011 01:00:00 GMT

Link building will never be considered light work, but it did just get a little bit easier thanks to some impressive new features added to Link Insight.

The link-building tool from AdGooroo presents website owners with a personalized map showing the best links as well as the lower-quality links to avoid. The new features add advanced capabilities to more quickly assess which links are most beneficial for individual businesses.

Link Insight now offers Spam Analyzer, which provides detailed information on why individual inbound links get classified as spam via a content scoring model similar to those used by search engines. Also added was Domain Comparison, which enables marketers to perform a gap analysis between any two competitors by viewing both their unique and shared inbound links in easy-to-view lists and Venn diagrams. Domain Grouping allows users to view as well as collapse all inbound links coming from any single domain, making reports easier and faster to use.

Link Insight works by continuously seeking out inbound links to a user's site and as many as nine competitor sites, returning tens or hundreds of thousands of potential backlinks, which are then graded using four signals: TrustSignal, SocialSignal, GeoSignal or SpamSignal. The resulting insights provide marketers with a small set of potential links that, if attained, can build a site's traffic, trust and authority.

Rocket Clicks Taps AdGooroo's Link Insight Platform

Pete Prestipino — Tue, 07 Dec 2010 20:13:00 GMT

Welcome to the new age of link building - a time when we should all be greatly reliant on the quality of data.

SEM intelligence vendor AdGooroo and Internet marketing agency Rocket Clicks announced a partnership today that connects Rocket Clicks’ link building service, Link Publicity, with AdGooroo’s link building tool, Link Insight. Expect more link building services and search marketing agencies to follow suit (if they have not made efforts to already).

“This timely partnership provides a fitting response to the biggest shifts affecting search algorithms today,” said AdGooroo Founder and CEO Rich Stokes. “Top engines reward back links according to quality, not quantity, and AdGooroo and Rocket Clicks have aligned this joint offering to help marketers secure the best links available.”

Through the service, AdGooroo will provide its proprietary link building data to Rocket Clicks Link Publicity service. Rocket Clicks’ Link Publicity staff will then provide professional services to incorporate the data into its client strategies. In essence, Adgooroo is opening up its service to Rocket Clicks staff - but it's the quality of data available that makes this newsworthy.

“AdGooroo showed great foresight when they developed the Link Insight tool to reliably rate the quality and trust factor in links and to sniff out where those quality links are. This has a profound impact on those who approach link building as a long-term strategy. It’s an exciting partnership,” said Rob Sieracki, partner and COO at Rocket Clicks.

'Net Features : adgooroo, link building

AdGooroo Upgrades Link-building Tool

Rocket Clicks Taps AdGooroo's Link Insight Platform