Dynamic Content in Display Ads

Pete Prestipino — Tue, 18 May 2010 15:30:00 GMT

Data management and ad optimization platform Aggregate Knowledge released a Flash Developer Toolkit that makes it easy for Adobe Flash and ActionScript developers to add dynamic content to display advertising.

The toolkit offers Flash desginers a creative packages that includes sample images, FLA souce files and pre-build XML code to simply connecting dynamic content. ActionScript coders aren't left to their own devices either. That toolkit' sample packages include ActionScript libraries and documentation to ease the dynamic creative development process.

“The world of creative design is rapidly evolving. It’s time to unleash the full power of the creative designer’s imagination. We created the AK toolkit with that in mind,” said Pascal Bensoussan, vice president of Product and Marketing. “AK is building the next-generation data management platform that adds data-driven targeting and optimization to the unique designs of creative artists, who can do what they do best and leave the rest to us.”

The AK Dynamic Creative toolkit is now available from Aggregate Knowledge and accommodates IAB standard Flash display ads in multiple formats.

Flash on Smartphones; Thanks Adobe

Pete Prestipino — Mon, 05 Oct 2009 16:51:00 GMT

One of the drags of smart phones today is that they don't feature full support for flash (it's been using a lighter version up until now). Today that all changed as Adobe announced improvements to the Adobe Flash Platform at Adobe Max (Adobe's developer conference) which makes Flash on mobile devices a reality.

Adobe's Flash Player 10.1 enables rich Web content, video and applications to reach more users across a broader set of devices thanks to a consistent runtime across desktops and mobile devices. The new Flash player is expected to be available for a series of mobile platforms including Google Android, Blackberry, Symbian, Palm webOS and Windows Mobile.

Adobe also announced new HTTP streaming technology for video delivered on the Flash Platform, demonstrated upcoming features of Adobe® AIR® 2 software, released a second beta of Adobe® Flash® Builder and Flash® Catalyst software, and made available new Adobe Flash Platform Services for collaboration.

“We’re excited to be launching such a broad spectrum of advancements to the Flash Platform at Adobe MAX 2009,” said Kevin Lynch, chief technology officer at Adobe. “By delivering rapid innovation across tools, runtimes, services and servers, we are enabling the large and vibrant ecosystem of designers and developers to drive the Web forward with rich content and applications.”

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'Net Features : adobe flash

Dynamic Content in Display Ads

Flash on Smartphones; Thanks Adobe