'Net Features : adtech

Last Call! ADSPACE Contextual Ad Conference

Pete Prestipino — Wed, 15 Apr 2009 17:01:00 GMT

Website Magazine's editorial staff is putting the final touches on our upcoming special June issue (distributed in early May), but next week members of our team will be headed out to San Francisco! We'll be exhibiting at ad:tech and I will speaking at the AdSpace Conference on a panel entitled, "Beyond Text Ads: In Text, Affiliate, Lead-Gen, eBay and More!"

There is a tremendous line-up of speakers from Google AdSense & AdWords, Microsoft, Facebook, and other networks whose focus is content monetization. If you're a Google Adsense publisher or pay-per-click advertiser buying advertising on the content network, this is the conference to attend. There will be unprecedented access to members of the Google Adsense team and to many others in the affiliate and online publishing industries.

The conference is Wednesday, April 22nd in San Francisco. You can register for ADSPACE at ADPACEconference.com and use the discount code ADSPACE6 for a 10% off discount.

If you're out in San Francisco next week for ad:tech or AdSpace, let's arrange a time to meet up - just open a support ticket and introduce yourself.

Ad-Tech Chicago: Sessions To Attend

Administrator — Mon, 04 Aug 2008 15:16:00 GMT

Website Magazine staffers will be at the Ad-Tech tradeshow Tuesday and Wednesday. If you're responsible for advertising and marketing for your online enterprise, I've built out a list of sessions that I think would be interesting for Website Magazine readers to attend if you're coming into the Windy City. I am taking interviews on Tuesday so if you're an exhibitor (or an attendee) and want to meet up, let me know by sending me an email to peter(at)websitemagazine(dot).com.

View the entire Ad:Tech session schedule online.

Tuesday, August 5th

12:00 pm - 1:00 pm: Developing the Big Idea - Creative Strategy and Execution in the Digital Era
Leading creative directors and producers showcase a cross section of innovative digital and integrated work for multiple clients, including sharing the strategy behind each campaign and the related pieces that supported the work.
2:15 pm - 3:15 pm: eCommerce Marketing - The Art of Customer Acquisition and Building Lifetime Value
Learn how leading marketers and service firms are using the latest techniques to drive down customer acquisition costs and enhance the lifetime value of new and existing customers.
3:30 pm - 4:30 pm: Deal Quality - Planning, Negotiating and Securing Online Ad Buys That Make Sense
A panel of sales leaders who share ideas on smart packaging strategies, proper use of targeting, deal size and “when to walk away.” Perfect for sales executives and managers as well as agency and client participants who seek to understand the motivations and goals of their media partners.
4:45 pm - 5:45 pm: Targeting 2.0 - Precision Marketing in the Digital Era
Join leading buy-side and sell-side industry leaders in a discussion of current and emerging trends and best-practices as it relates to targeting, personalization and precision marketing.

Wednesday, August 6th

12:00 pm - 1:00 pm: Power Panel - Strategic Media Planning 3.0
This session brings together leading buy-side and sell-side media professionals to discuss how they view the emerging landscape and how digital is transforming buying and selling media across the advertising landscape.
2:15 pm - 3:15 pm: Tactical Search - Local and Mobile
Practical advice on best practices for reaching out to consumers using local marketing tactics with Internet and mobile platforms.
3:30 pm - 4:30 pm: The Long Tail of Social Media - Analyzing the Value Proposition for Publishers and Advertisers
Offers insights on three key issues as they relate to the emerging value proposition for publishers and advertisers across the social media landscape.
4:45 pm - 5:45 pm: The Role of Email in a Web 3.0 World
Hear from leading experts as they analyze the current email marketing ecosystem and lead you through strategies that effectively and efficiently move prospects from awareness to interest to purchase.

Ad:Tech Video Interviews

Pete Prestipino — Thu, 24 Apr 2008 15:38:00 GMT

Three videos recorded recently at the Ad:Tech tradeshow in San Francisco are now available at the Website Magazine On the Road weblog. Special correspondent Dante Monteverde interviewed ABCSearch CEO Daniel Yomtobian, Epic Advertising CEO Don Mathis, and Reply.com Chairman and CEO Payam Zamani.

Incredible information from some very smart and savvy individuals - definitely worth a look and a few minutes of your time.

Check out the Live Video at Website Magazine