'Net Features : amadesa

Optimization Testing With No Site Disruptions

Linc Wonham — Tue, 28 Jun 2011 16:00:00 GMT

Website testing and relevancy targeting solutions provider Amadesa has released a new version of InPlace, the latest addition to the Amadesa Customer Experience Suite.

InPlace provides Web marketers with the ability to designate testing zones on a live website by scrolling over the desired areas and visually selecting images, text or any other type of content with no disruption to site functionality. After uploading testing information through the Amadesa platform, InPlace displays a pop-up dashboard that provides instant access to current test performance and real-time results for easy review and updates.

InPlace also allows website owners to adjust test settings, view snapshots of each alternative and drill into visitor segmentation data, while in the context of their own websites.

"Marketers who wish to stay responsive to their audience cannot afford waiting days and weeks to launch a new campaign,” says Amadesa CEO Rita Brogley. “InPlace tagging makes it possible to launch new optimizations in a matter of minutes by leaping over the IT queue and maintaining full control over their sites."

Amadesa InPlace is available to all Amadesa customers currently running onsite optimizations.

Personalization, Segmentation and ROI

Pete Prestipino — Mon, 21 Sep 2009 17:20:00 GMT

It's not difficult to make a case for testing segmentation and personalization. You'd have to have be pretty thick-headed not to see the benefits. Most merchants however don't engage in the opportunity that is present. Sometime you need a nudge in the right direction and the best way to do that is often to show results. While there are many personalization solution providers on the market, let's look at one particular vendor in Amadesa and the positive results that pet specialty retailer Petco had using their segmentation and A/B testing software.

Petco (which offers consumers more than 11,000 different products and attracts more than a million unique visitors each month) is using Amadesa’s Segmentation and A/B Testing solution to boost overall site revenue, revenue per visit and opt-in email subscriptions. The results were impressive; email subscriptions improved by more than 400 percent and Petco achieved over 18 times return on investment by using Amadesa's segmentation and A/B testing software. PETCO also uses Amadesa’s software to improve the performance of its search engine marketing campaigns by targeting underperforming keywords. Segmenting visitors according to referring keyword, referring engine and other online factors enables PETCO to run targeted A/B tests within customer segments to determine which offers, copy and other content elements best increase customer engagement.

“Our efforts with Amadesa have produced great results. Revenue per visit and email opt-ins, two of our key performance indicators, have both increased significantly since we began this partnership,” said Carol Ott, Director of Finance Reporting & Web Analytics for PETCO. “We’ve worked with Amadesa for almost a year now, and they’ve been extremely responsive. They are committed to our success and seek out and apply our feedback regularly.”

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Site-Side Behavioral Targeting

Pete Prestipino — Tue, 16 Jun 2009 20:30:00 GMT

SaaS website testing and personalization provider Amadesa announced the launch of an automated, site-side Behavioral Targeting capability.

The algorithm analyzes hundreds of anonymous user data attributes (time of day, day of week, IP address, referring URL, etc.) in real time to learn which campaign promotion, category image or other content element is most compelling and automatically matches the best content to each visitor to drive engagement. This in-session updating captures visitors' actions and behaviors, incorporating them into personas. The value is that merchants are able to act on these finding in real time.

“Amadesa’s site-side Behavioral Targeting algorithm goes above and beyond how most marketers define personalization by incorporating principles more commonly seen in advanced advertising solutions and applying them on marketers’ sites,” explained Rita Brogley, Amadesa’s CEO. “Although the technology is among the industry’s most sophisticated, the integrated user interface makes Behavioral Targeting easy to implement with little follow-up required of the marketer. This truly automated personalization creates micro-segments to engage consumers more quickly and take them deeper into the site to ultimately improve conversions and engagement.”

Customer Experience Platform at Amadesa

Pete Prestipino — Mon, 23 Feb 2009 22:20:00 GMT

Website testing and personalization platform Amadesa announced the release of its Customer Experience Platform™ today at eTail West. Amadesa software analyzes user behaviors to guide choices and eventually outcomes (read conversions) - an increasingly essential part of the Web success matrix.

The platform allows users to optimize interactions on their websites through A/B & multivariate testing (element and/or page-level testing), segment testing (from sources like referring search engine, paid search keyword, etc.), automated persona targeting and product recommendations. The automated persona targeting leverages a predictive analytics algorithm that takes into account more than 25 characteristics like IP address, browser and screen resolutions, day and time of day, etc.

Amadesa’s “virtual layer” technology can be applied to shopping carts, forms, subscriptions and registrations to simultaneously test design, functionality and persuasion elements. This enables clients such as Chicago.com and SmoothFitness.com to know what prompts the best customer response, without working with or around IT teams.

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