Checkout by Amazon (CBA) Gets an Upgrade

Pete Prestipino — Thu, 09 Sep 2010 15:30:00 GMT

Amazon Payments released a new version of Checkout by Amazon that enables Amazon account holdesr to make purchases on merchant sites using Amazon.com credentials and without leaving the merchants site as in previous versions of the offering.

CBA’s improved integration with merchant sites also means a substantial reduction in implementation time. E-commerce platform provider Demandware is enabling integration with the service. Geeks.com is an e-commerce website specializing in providing computer-related excess inventory to consumers.

“For us, faster integration means faster time-to-market,” said Peter Green, Director of Marketing for Geeks.com. “And a better, more brand-friendly experience for the buyer means more sales for us, just in time for the holiday shopping season.”

“These enhancements to Checkout by Amazon reflect the feedback we’ve received from merchants who want to offer Amazon.com customers the convenience of using their account information with a more streamlined buying experience,” said Baris Cetinok, General Manager of Amazon Payments.

Amazon PayPhrase; Valuable for Consumers and Merchants

Pete Prestipino — Thu, 29 Oct 2009 14:24:00 GMT

Amazon Payments (a subsidiary of Amazon.com) rolled out a whopper of a service for consumers (and Internet retailers) last night dubbed PayPhrase.

Users are able to bypass a typical ecommerce checkout line and expedite the order process by replacing tasks such as entering usernames, passwords, credit card information, and shipping address when they enter in a a simple phrase (a PayPhrase) and a four digit pin. Up to 20 PayPhrases can be created by users and the management of those terms looks rather simple.

“We think customers will enjoy the simplicity that Amazon PayPhrase offers, and we hope they’ll have some fun choosing their own personal phrases,” said Matt Williams, General Manager, Amazon PayPhrase.

It's really quite an innovative solution and it's already in use at Amazon and on sites such as DKNY, Patagonia.com and BUy.com. Merchants interested in offering the functionality will need to be using Amazon Payments.

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'Net Features : amazon payments

Checkout by Amazon (CBA) Gets an Upgrade

Amazon PayPhrase; Valuable for Consumers and Merchants