Analytics: Omniture Unveils Organic Search Segmentation

Pete Prestipino — Tue, 05 May 2009 14:30:00 GMT

Omniture now enables its users to segment reports by organic keyword rankings.

Rank and keyword data will be passed to Omniture SiteCatalyst when consumers click on organic search results. This enables marketers to view organic keyword reports in addition to paid search and other online analytics reports. This is a powerful feature and noteworthy improvement for Omniture users that is sure to provide some valuable marketing insights.

Omniture also announced that its channel partner prorgram now includes more than 500 certified agency and distribution partners, including WPP, IBM, Sapient, Soft Bank Technologies and others. Omniture also counts 46 of the Advertising Age top 50 interactive agencies as channel partners, and 16 of the top 18 e-commerce platform providers also are certified as Omniture partners.

Website Magazine will be ranking the Top 50 Analytics vendors in its upcoming July issue. If you represent an analytics company (or know someone who does), contact a member of our editorial team.

via Web Analytics World

Tools For Tracking Twitter

Pete Prestipino — Sat, 07 Mar 2009 14:25:00 GMT

Omniture is launching a tool that enables marketers to measure brand activity on Twitter.

Through its SiteCatalyst API, Omniture users are able to determine the number of times a term is mentioned on Twitter. The data can then be reviewed and sorted by customer, vendor, employee and other categories. With a little further hacking, brand names can also be paired to other keywords or phrases for more granular tracking. Perhaps the most value-added aspect of SiteCatalyst's Twitter tracker is the ability to set alerts. When a customer's brand has been mentioned a certain number of times in predetermined amount of time, it will send notifications by email or text including the actual tweets, users' Twitter account names and even geographical location.

If you're not an Omniture user, there are few viable options for tracking Twitter. While not nearly as robust as Omniture aims to provide, some minor Google Analytics hacks can provide some insights into how the conversation circulating around your brand affects its products or services. The best option might be to just use the search feature on Twitter and track brand mentions through the available RSS available on search results pages at search.twitter.com.

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'Net Features : analytics, omniture

Analytics: Omniture Unveils Organic Search Segmentation

Tools For Tracking Twitter