App Publishing Made Easier

Michael Garrity — Tue, 23 Aug 2011 17:00:00 GMT

Why didn't anyone think of this before?

After working at Apple for three years, Paul Canetti left to work on a series that would train businesses on iOS development. He's since turned his attention to MagAppZine, a new service that he co-founded that will make it much easier for users to publish content on the iTunes App Store.

MagAppZine's makeup is relatively simple, it is a white label, do-it-yourself platform that, as of now, is limited to allowing users to upload PDFs, make website viewing available in an in-app browser and let users offer in-app sales of multiple issues of any publication.

What really makes it a great service, however, is its simplicity and accessibility. The service began just last spring with the goal of evening the playing field for online app publishing, mimicking the strengths of blogging on the Web in an application-driven era.

Having your content available in the App Store means that your work is published on the world's most famous destination for applications, and with the total dominance of the iPad in the tablet market, that's a pretty good place to be. iTunes provides you with a central location for consumers to search for your app, download it, read reviews from other users and discover related materials.

The company is expected to roll out a new pricing schedule in September that starts at $99 per month, thanks in part to the soon-to-be released MagAppZine 2.0.

"Our most basic app package launched in April of this year," says Canetti, "But in September we are re-launching MagAppZine 2.0, which will include the new links and multimedia, an InDesign tool, and integration with Apple's upcoming Newsstand feature. We're also rolling out a new tiered monthly pricing structure that has plans starting at $99 a month."

While this product obviously hasn't reached its fullest potential yet, MagAppZine 2.0 sounds like it is going to be a very big step in the right direction. Those who have simple, print-based content that you want to get distributed to a larger audience (retail catalogs, perhaps?) should certainly consider application publishing, and as of now, MagAppZine seems to have that niche covered.

Tapjoy Feels the Love

Pete Prestipino — Wed, 12 Jan 2011 17:30:00 GMT

Social and mobile applications are where the money is at, and Tapjoy is feeling the love.

The provider of monetization, distribution and publishing services for social and mobile applications announced it received $21 million in financing (bringing the company’s total funding to over $40 million), and giving further validity to the claim that social and mobile are here to stay.

According to the announcement, the new capital will be used to "further solidify Tapjoy’s leadership in application distribution and monetization on the iOS, Android and Facebook platforms as well as to fund growth across emerging application ecosystems domestically and internationally. Tapjoy will also use the funds to further invest in application media licensing and incubation opportunities."

Tapjoy's highly touted distribution services include the cross-platform viral notification channel Social K-Factor (formally called SocialKast), the cross-app promotion bar AppStrip, and the industry’s most powerful and cost-effective Pay-Per-Install advertising network. 5,000 app developers and advertisers currently partner with Tapjoy for monetization and distribution of their games and applications.

“This is a very exciting time to be an application developer, with opportunities that span across platforms and regions. We are thrilled to support application entrepreneurs with our industry leading infrastructure, monetization and distribution IP and services,” said Mihir Shah, president and CEO of Tapjoy. “We also look forward to continuing our strong and dedicated working relationships with Apple, Facebook, Google, Yahoo and the other social and mobile platforms we invest in and support.”

'Net Features : app distribution

App Publishing Made Easier

Tapjoy Feels the Love