Apps Find an Audience With MEDL

Amberly Dressler — Tue, 28 Aug 2012 14:12:00 GMT

From craft applications to coding applications, the developers behind each app category are prone to many of the same challenges. MEDL Mobile, a pioneer in the creation, development, marketing and monetization of mobile apps, has seemingly found a way to help them all by rolling quality independent apps into a cross-monetizing network.

"There are tens of thousands of great apps out there that have never found an audience," said Dave Swartz, MEDL's co-founder and Chief Creative Officer. "And behind those apps are thousands and thousands of developers who collaborated with friends, invested their dollars, rolled up their sleeves, built great apps, but never saw a return on investment. We're here to help those apps find a significant audience and to share in that success."

How they are doing so, is by acquiring new apps from independent developers or publishers, who retain a percentage of future revenues. The process is relatively simple. New apps are added into the existing MEDL network, by installing code through a proprietary MEDL SDK. Once installed and live, MEDL cross promotes the new app to its millions of current users, an audience many independent apps would not have otherwise.

In the last month, MEDL has acquired 38 new apps and plans to accelerate acquisition in the months ahead. The goal is to hold a library of 5,000 apps to cross promote to a network of 100,000,000 users.

MEDL also offers value to developers and publishers through its relationships with celebrities, athletes and other public figures. When high-profile people attach themselves to an app, they bring plenty of attention along with them.

Take DJ Paul D (Jersey Shore) as an example. Last year, MEDL attached his name, likeness and music to a new iPhone game in their network.

By attaching his name, changing the hairstyle of the game's hero and adding some of Pauly's music, the Pauly D's Beat That Boardwalk game generates more downloads from a single tweet from Pauly D than it did prior in an average month.

MEDL has apparently found the unmistakable...there's power in numbers and in big names.

'Net Features : application monitorings

Apps Find an Audience With MEDL