Apps Find an Audience With MEDL

Amberly Dressler — Tue, 28 Aug 2012 14:12:00 GMT

From craft applications to coding applications, the developers behind each app category are prone to many of the same challenges. MEDL Mobile, a pioneer in the creation, development, marketing and monetization of mobile apps, has seemingly found a way to help them all by rolling quality independent apps into a cross-monetizing network.

"There are tens of thousands of great apps out there that have never found an audience," said Dave Swartz, MEDL's co-founder and Chief Creative Officer. "And behind those apps are thousands and thousands of developers who collaborated with friends, invested their dollars, rolled up their sleeves, built great apps, but never saw a return on investment. We're here to help those apps find a significant audience and to share in that success."

How they are doing so, is by acquiring new apps from independent developers or publishers, who retain a percentage of future revenues. The process is relatively simple. New apps are added into the existing MEDL network, by installing code through a proprietary MEDL SDK. Once installed and live, MEDL cross promotes the new app to its millions of current users, an audience many independent apps would not have otherwise.

In the last month, MEDL has acquired 38 new apps and plans to accelerate acquisition in the months ahead. The goal is to hold a library of 5,000 apps to cross promote to a network of 100,000,000 users.

MEDL also offers value to developers and publishers through its relationships with celebrities, athletes and other public figures. When high-profile people attach themselves to an app, they bring plenty of attention along with them.

Take DJ Paul D (Jersey Shore) as an example. Last year, MEDL attached his name, likeness and music to a new iPhone game in their network.

By attaching his name, changing the hairstyle of the game's hero and adding some of Pauly's music, the Pauly D's Beat That Boardwalk game generates more downloads from a single tweet from Pauly D than it did prior in an average month.

MEDL has apparently found the unmistakable...there's power in numbers and in big names.

Google Brings TRUSTe Into Apps Marketplace

Pete Prestipino — Wed, 18 May 2011 23:00:00 GMT

Google announced a new feature for its app marketplace today - a TRUSTe administered data privacy certification program.

TRUSTe created the certification program for installable Marketplace apps to verify that app publishers/developers are clearly communicating their data handling and privacy practices to app users (consumers). Participants in the program will see displayed a green TRUSTe logo on an app’s Marketplace listing page when certified as well as search results pages. The logo links then to a certification summary with more specific information about the app. The program is optional for vendors.

Buyers of apps with the TRUSTe certification will know that the vendor has been contacted and certified by TRUSTe personnel, the purpose for data collection and sharing, the security used for sharing (https), and the privacy policy.

Google did make it known that since certification is optional, the absence of a TRUSTe seal should not imply the app has unacceptable or difficult-to-understand practices for data handling and privacy.

'Net Features : apps marketplace

Apps Find an Audience With MEDL

Google Brings TRUSTe Into Apps Marketplace