Asia-Pacific Ad Market to Surpass All Others

Mike Phillips — Tue, 14 Sep 2010 14:37:00 GMT

According to a new report from eMarketer and Starcom Media Vest Group, the Asia-Pacific region will account for $173.2 billion in ad spending by 2014 - on its way to the top ad market in the world "soon after 2014." As for the prediction, the report points to higher consumer spending in China and India, and accelerated ad spends in China, India and Brazil during the current economic slowdown. Not surprisingly, these regions are also accounting for a major uptick in digital consumption - behavior that will help realize eMarketer's prediction of 17 percent of total media spending going online by 2014. Online spending in Asia-Pacific in 2014 will account for $22.2 billion, or 22.9 percent of the worldwide total.

The area with the fastest growth this year is the Middle East and Africa. Those regions will see $14 billion in spending, for a growth rate of 11.4 percent. It also happens that Africa is one of the fastest rising mobile markets. According to a recent report by Ovum Research & Consultancy, mobile phone users in Africa went up by 20 percent from 2008 to 2009 - an increase of 75 million new subscribers in a single year.

Size of the Internet Audience

Pete Prestipino — Mon, 26 Jan 2009 16:29:00 GMT

Comscore reported last week that the total global internet audience (age 15 and older from home and work computers) surpassed 1 billion visitors in December 2008.

The Asia-Pacific region accounted for the highest share of global Internet users at 41 percent, followed by Europe (28 percent share), North America (18 percent share), Latin America (7 percent share), and the Middle East & Africa (5 percent share).

“Surpassing one billion global users is a significant landmark in the history of the Internet,” said Magid Abraham, President and Chief Executive Officer, comScore, Inc. “It is a monument to the increasingly unified global community in which we live and reminds us that the world truly is becoming more flat. The second billion will be online before we know it, and the third billion will arrive even faster than that, until we have a truly global network of interconnected people and ideas that transcend borders and cultural boundaries.”

According to Comscore figure, Google was the most popular property in the world with 777.9 million visitors, followed by Microsoft Sites (647.9 million visitors), Yahoo! Sites (562.6 million visitors). Facebook.com, which has grown a dramatic 127-percent in the past year to 222 million visitors, now ranks as the top social networking site worldwide and the seventh most popular property in the world.

'Net Features : asia

Asia-Pacific Ad Market to Surpass All Others

Size of the Internet Audience