'Net Features : at&t interactive

AT&T Raises the Usability Bar

Amberly Dressler — Wed, 29 Aug 2012 15:00:00 GMT

Usability and support are as relevant to small mom and pop businesses as they are to global leaders. Take the email AT&T users received yesterday, as proof (see below). ATT.com has updated its Account Overview to give easier access to the items that typically matter most to their users: usage, upgrade eligibility and account alerts. As indicated in the email subject line (You get what you asked for) and copy, these were requested simplifications.

Take a page from AT&T’s book and conduct a survey with your own users. You can use tools like SurveyMoney or a more informal approach, like a Facebook poll or post. You might be surprised by the simplicity of some requests, while others may require more backend work. Either way, you are telling your users that you care about their user experience.

Something else AT&T does that you might want to consider, is prominently placing four ‘helpful’ videos that teach users how to log in, recover their ID, reset their password and an online account management overview (this video is also available with their mobile application). Services like DemoBuilder help businesses record, edit and publish tutorials to help them teach, train or sell. (This company offers a 15-day trial.)

Continue to keep an eye on the ‘big dogs’ for practical ways to improve your site and user experience.

Local.com Deal Making with AT&T

Administrator — Tue, 28 Jun 2011 07:30:00 GMT

Local.com extended their distribution agreement with AT&T Interactive today. Under the arrangement, AT&T Interactive’s YP.com ad listings will be given premier placement on Local.com search results.

“As a part of the YP Local Ad Network made up of over 300 publishers, Local.com supports our focus of helping advertisers grow their business. By extending our agreement, we are providing them access to one of the industry’s most comprehensive databases of local ads and localized content,” said Todd Rose, vice president of business development at AT&T Interactive.

“Combined with AT&T Interactive's reach across other popular media channels such as mobile and iPTV, we are giving advertisers the opportunity to increase their reach and drive leads to their business.”

Internet YP Ad Industry Just Got Interesting

Pete Prestipino — Fri, 23 Jan 2009 01:46:00 GMT

AT&T Interactive and Idearc Media today announced that they have entered into a cross distribution agreement that will give YellowPages.com advertisers and SuperPages.com advertisers the opportunity to cross promote through online advertising placements on their leading local search websites. The two online properties will also share business profiles and other enhanced content from each other's advertisers.

"Cross distribution of advertisers across YellowPages.com and SuperPages.com creates even greater value for each company's advertisers," said David Krantz, president and CEO of AT&T Interactive. "Ad networks and distribution are critical elements for digital advertising. Extending our local search ad network through this agreement helps us to connect advertisers with more consumers."

No information was immediately presented on how advertisers will be presented (or on the actual revenue arrangement), but one could assume that for geographic areas where one company is weaker in ad listings than the other, each would tap the partner's database to present users with more listings.