http://www.websitemagazine.com/content/blogs/posts/archive/tags/audits/default.aspxTags: auditsenCommunityServer 2008 SP2 (Build: 31104.93)http://www.websitemagazine.com/content/blogs/posts/archive/2008/06/24/ABCi-widget-audits.aspxTue, 24 Jun 2008 16:03:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:5729Pete Prestipino1http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=5729http://www.websitemagazine.com/content/blogs/posts/archive/2008/06/24/ABCi-widget-audits.aspx#comments<p>The <a href="http://www.accessabc.com/">Audit Bureau of Circuluations&#39; interactive auditing unit (ABCi)</a> announced the launch of its Digital Technology Accreditation program, an audit service for emerging technology platforms. </p> <p><b>From the release:</b> <i>ABCi&#39;s audit and accreditation program brings the cornerstones of media buying and selling -- transparency and accountability -- to interactive media. Following industry standards and guidelines, the service can provide accreditation for such emerging areas as widget platforms, ad-serving technology, e-newsletter delivery systems, gaming platforms and other digital ad-based technology.</i></p> <p>Under the new initiative, ABCi recently completed an audit and accreditation of Clearspring Technologies, the world&#39;s leading widget syndication and tracking service. AdJuggler Inc., a leader in online ad management systems, has also enrolled in the service to have its ad-serving technology audited by ABCi.</p><div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=5729" width="1" height="1">analyticswidgetaudits