Bizo Busy With Product Expansion

Administrator — Fri, 16 Nov 2012 15:15:00 GMT

Marketers – even B2B ones - cannot ignore the power of social media. Nowadays, most aren’t trying to. However, there is still resistance when it comes to the ability to measure social media’s return on investment.

With this in mind, Bizo recently announced a significant expansion of Bizo Marketing Platform, Self-Service Edition, a solution that helps small- and mid-sized (SMB) marketers reach and nurture their target prospects online. SMB marketers can now use Bizo to manage their B2B social marketing and display ad retargeting campaigns in a single platform.

The most notable capability is its “social retargeting,” which enables marketers to retarget display ads to prospects who have clicked on content links shared through social channels.

“With social marketing spend on the rise, it was time to help B2B marketers integrate display advertising with influential social channels, such as Twitter to help grow their brands, minimize lost conversion opportunities through retargeting, and boost the impact of every dollar—and hour—spent in building a social presence,” said Chris Mann, vice president of product management at Bizo. “For the first time, SMB marketers targeting business audiences will be able to get a handle on the exact content and tactics that are driving conversions from their social marketing investments.”

Bizo Marketing Platform, Self-Service Edition includes:

Display Ad Retargeting: designed to help companies convert more leads by targeting display ads to those people who have visited their website without converting.
Social Retargeting: allows marketers to retarget display ads across the Web to prospects who click on links to articles and other third-party content shared through Twitter and other social channels.
Social Audience Analytics: identifies which business audiences are converting on the links shared through social media channels.
Shared Content Branding: keeps a company’s brand top of mind via a branded banner ad when sharing third-party content via social channels.
Conversion Action Tracking: tracks conversions by social channel—even down to the best-performing tweets.

One of the 30-plus companies which participated in Bizo’s private Self-Service beta program held this fall was UpSellit. Its Marketing and Creative Director Bryan Gudmundson had this to say about the experience.

“For our business, Bizo has delivered an eCPA that is one-fifth of previous display ad campaigns, and visitors coming from the retargeting campaign are almost twice as likely to convert when compared to PPC traffic,” said Gudmundson. “The arrival of Bizo's Self-Service Edition represents a huge step forward for B2B marketers looking to use display ad retargeting to stay in front of their target prospects wherever they are online.”

For more information about Bizo’s Self-Service Edition, visit www.bizo.com/selfservice.

Collect Email Addresses via Social Sign-In

Allison Howen — Tue, 18 Sep 2012 11:47:00 GMT

Collecting email addresses just got a whole lot easier, especially for B2B marketers.

Silverpop is to thank. The company announced an enhancement to its Social Sign-In feature, which is built through a partnership with social identity and user management solutions provider Janrain.

The enhancement gives Silverpop customers the ability to collect email addresses when an individual registers for an offer using existing LinkedIn credentials. This is an especially valuable feature for B2B marketers, who are more interested in interacting with potential buyers via their professional email than a personal account, as well as for marketers who want to target communication based on recipients' professional backgrounds.

"Social Sign-In benefits both buyers and marketers, making registration processes simpler, thus decreasing the possibility of form abandonment while also getting the marketer closer to the social behaviors of each contact" said Bryan Brown, director of product strategy at Silverpop. "For B2B marketers, while the information collected from social networks like Facebook and Twitter is certainly valuable, the likelihood of attaining a contact's business email address is low. With LinkedIn accounts, individuals are more likely to include their business-related information. Having this capability is a giant leap for B2B marketers in general, and Silverpop customers in particular, as they can take advantage of this enhancement right out of the gate due to our existing strategic partnership with Janrain."

Social sign-in is becoming an increasingly popular feature because many people are too frustrated by online registration processes to create new user accounts, or simply don't want to remember another password. However, Janrain has found that companies can achieve an increase in conversion rates when they provide users with the option to "sign in" using social credentials.

"The increase in form completions and conversion rates has an obvious benefit to marketers, but so does the ability to connect users to their social profiles, providing additional, highly valuable insight about their site visitors," said Tore Steen, vice president of business development for Janrain. "Through Janrain technology Silverpop customers now can collect verified emails and other permission-based profile data only available from LinkedIn for use in their email and marketing campaigns."

'Net Features : b2b marketers

Bizo Busy With Product Expansion

Collect Email Addresses via Social Sign-In