'Net Features : bango

Yahoo! Analytics Beats Google Analytics

Pete Prestipino — Tue, 17 Feb 2009 15:17:00 GMT

According to research by analyst firm CMS Watch, Yahoo!'s Web Analytics service surpassed Google in several key categories in relation to use by enterprises. You might remember that Yahoo! acquired analytics vendor IndexTools back in early 2008.

CMS Watch released its 470-page Web Analytics Report 2009, which evaluates 20 web analytics platforms against 12 potential use-cases. Vendors reviewed include Bango, Coremetrics, GlanceGuide, Intellitracker, Lyris, Nedstat, Omniture, Unica, Visible Measures, and WebTrends, as well as Google and Yahoo!.

CMS Watch found that Yahoo! Web Analytics surpasses Google in several key areas, including:

Better access control options and simpler approach to multi-site analytics
Larger default monthly page-view limits (200MM vs. 5MM – unless you have an active AdWords campaign)
Access to traffic data: Both vendors retain the right to hold and use your web analytics data for their own purposes, but Yahoo! gives you the ability to export out your raw, unaggregated data
Longer historical availability of raw data

CMS Watch also found that Yahoo! Web Analytics had its drawbacks, including an administrative complexity that accompanied its functional richness, and present lack of 24/7 tech support. "Ultimately, for some enterprises, neither Google nor Yahoo! makes a good fit," explained CMS Watch founder Tony Byrne, "and those customers should consider fee-based web analytics solutions."

Bango - Bingo

Pete Prestipino — Mon, 03 Nov 2008 19:07:00 GMT

How much of your website traffic is from mobile devices?

Bango surveyed the Top 20 most trafficked websites and found that half of these sites did not work well on leading mobile phones – despite the fact that typically 5% of visitors to PC websites now come from mobile devices, up from 1% a year ago. The problem, according to Bango, is that PC websites are not adapting fast enough to match mobile browsing trends and are failing to present mobile-friendly versions.

The problem may be that websites don't know how much mobile-originated traffic is hitting their site. Bango’s research reveals that between 3-10% of on-line traffic now comes from users entering web addresses on their mobile device.

Should We Blame the iPhone?
It’s not just iPhone users that are regularly accessing the internet from their phones. Researchers at IDC say that 1.3 billion people will connect to the Internet via mobile phones by end of 2008, and the vast majority of these mobile browsers are using mass market phones from Nokia, Samsung, Sony Ericsson and Motorola.

Bango Analytics for PCs is available as part of an Early Access Program. Webmasters install a line of code into the home page of their website and Bango starts measuring unique visitors to the website from mobile devices with specific details on the users’ country, network and device. All the data is viewable from the Bango Management tools console in real-time.

Mobile Analytics at Bango

Pete Prestipino — Mon, 12 May 2008 14:10:00 GMT

If you decide to venture into mobile advertising and marketing you better have a solid analytics solutions in place to help you determine what's working and what's not.

Mobile marketers can now use the Bango tool for Mobile Analytics and its new goal comparison feature to see which mobile ad campaigns and mobile marketing sources deliver the best conversion rates. Bango claims its User ID technology offers a level of precision not found with other mobile analytics products by providing a reliable and persistent identity for every mobile user. It tracks real people as they enter a mobile website from different sources and reach a defined goal – such as click to call, buying content or downloading an application. “It’s not the number of hits on your site that ultimately matters but whether they convert into value for the business,” said Ray Anderson, CEO of Bango. “Being able to measure ROI of your mobile advertising through accurate tracking can make the difference between success and failure.”