'Net Features : behavioral targeting

Target Users with Incentives by Behavior, Browsing Patterns

Pete Prestipino — Tue, 06 Mar 2012 22:15:00 GMT

It doesn’t take a mastery of big data to understand that knowing a user’s buying behavior and browsing patterns leads to more (and higher-value) sales. The technologies that are emerging to support this, despite privacy mavens' very vocal objections, are being increasingly utilized by merchants.

Conversion and analytics vendor Spring Metrics, for example, has announced the release of Smart Offers, a “quick-deploy” solution that uses behavioral targeting to present personalized offers to website visitors. The product uses Spring Metrics’ behavioral targeting engine to profile visitors and then acts as an automated sales agent. The company claims that participating sites have increased revenue by over 32 percent in a single month.

As an Internet retailer, that should spark some interest, right?

Smart Offers essentially enables Web merchants to segment the targeting of customers and visitors. For example, a website owner can configure one type of offer to be served to "lurkers"-- those who repeatedly visit a site but haven’t purchased. They can also configure another offer type to target social media visitors by delivering custom incentives to visitors who arrive from a specific source such as a Facebook.

"Smart Offers are designed to help Spring Metrics customers drive more sales and more revenue from their online stores. And our Smart Offers do this automatically 24-hours a day, even while the site owner is asleep," says Shannon Bauman, director of product management. "By understanding the behavior of their customers, and then targeting promotions based on that behavior, website owners not only turn more visitors into buyers, they actually entice the buyers to spend more on each purchase."

Increase Page-load Speeds with SiteSpect AMPS

Linc Wonham — Thu, 27 Jan 2011 02:00:00 GMT

SiteSpect has launched a Web and mobile performance optimization solution that leverages the power of multivariate testing and behavioral targeting.

In recent customer deployments, SiteSpect’s automated multivariate performance optimization solution (AMPS) has decreased page load times by as much as 50 to 70 percent. Faster websites not only improve the user experience but also increase conversion rates and average order values. Additionally, major search engine crawlers are now evaluating site speeds in their algorithms and ranking faster sites higher in search results.

Any type of site can be optimized with SiteSpect AMPS including e-commerce, publishing and social media, intranets, extranets and mobile-specific WAP sites. AMPS measures not only speed but also key performance indicators including bounce rate, conversion rate, average order value, abandonment and compound metrics that look at multiple behaviors both within and across visits.

Below are some of the key features to SiteSpect AMPS:

•    On-Page Optimization – reduces the size of CSS and JavaScript files, combines scripts, and reorders elements for optimal processing and rendering.
•    Cache Optimization – adjusts content cache settings to reduce network overhead, thereby decreasing page load time while simultaneously increasing Web server capacity.
•    Dynamic Parallelization – optimizes the browser’s ability to retrieve content by increasing parallelism, without requiring any change to the server or browser.
•    Network Optimization – SiteSpect's global private cloud utilizes real-time network measurements to determine fastest paths from any end-user location.
•    Cloud Delivery – SiteSpect's built-in cache positions content closer to the end user for reduced latency when delivering static content.
•    Modular Architecture – allows clients to test, measure the impact of, and deploy third-party performance solutions such as CDNs and open-source tools such as Steve Souders' ControlJS.

SiteSpect AMPS is available as either an on-premise enterprise appliance or a cloud-based ASP version, and both versions integrate seamlessly with SiteSpect's content testing and targeting solutions. Visit SiteSpect for more information.

WM Radio: Apple's Mea Culpa, Behavioral Targeting, Ad Planning

Mike Phillips — Fri, 16 Jul 2010 20:46:00 GMT

Welcome back to Website Magazine Radio. We have been busy this week putting the finishing touches on the September issue of Website Magazine - some of which we preview in this week's podcast - including a discussion on behavioral targeting and ad planning. Also, we'll address the ongoing Apple iPhone 4 saga.

Don't forget to subscribe to the feed and please send any comments, suggestions for future episodes or questions you would like answered to editors@websitemagazine.com, with "WM Radio" in the subject field.

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Don't forget to subscribe to the podcast feed so you don't miss a single episode! As always, please send any comments, topic recommendations or questions to be answered on-air to to editors@websitemagazine.com with "WM Radio" in the subject field.