http://www.websitemagazine.com/content/blogs/posts/archive/tags/bid+optimization/default.aspxTags: bid optimizationenCommunityServer 2008 SP2 (Build: 31104.93)http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/04/kenshoo-unveils-next-gen-portfolio-bid-optimization-for-sem-s.aspxThu, 04 Jun 2009 15:10:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:8571Pete Prestipino1http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=8571http://www.websitemagazine.com/content/blogs/posts/archive/2009/06/04/kenshoo-unveils-next-gen-portfolio-bid-optimization-for-sem-s.aspx#comments<hr /> <p><b>Search marketing platform <a href="http://kenshoo.com">Kenshoo</a> announced hybrid bid management capabilities for its search engine marketing management platform. </b><br /><br />Most noteworthy are the advanced forecasting capabilities which enable search marketers to predict profits, revenues and traffic over a range of possible budgets. This new visibility into future performance allows marketers to understand different scenarios, visualize sensitivities and improve decision making. <br /><br />&quot;Years of combined experience in advanced statistical theory have gone into crafting our new optimization system and we could not be more pleased with the results from our 6 months of testing. We are at the forefront of solving a highly complex time-series optimization problem and are excited to be delivering competitive advantage to our customers&quot; says Nir Cohen, Kenshoo CTO. </p> <hr /> <p> <a href="http://websitemagazine.com/prosubscribe/"><b>Request a Professional-Level Membership from Website Magazine</b></a><br /><i>Order today and save over 50% off the newstand price! </i></p> <hr /> <div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=8571" width="1" height="1">ppcsembid managementbid optimizationkenshoo