'Net Features : bizo

Bizo Busy With Product Expansion

Administrator — Fri, 16 Nov 2012 15:15:00 GMT

Marketers – even B2B ones - cannot ignore the power of social media. Nowadays, most aren’t trying to. However, there is still resistance when it comes to the ability to measure social media’s return on investment.

With this in mind, Bizo recently announced a significant expansion of Bizo Marketing Platform, Self-Service Edition, a solution that helps small- and mid-sized (SMB) marketers reach and nurture their target prospects online. SMB marketers can now use Bizo to manage their B2B social marketing and display ad retargeting campaigns in a single platform.

The most notable capability is its “social retargeting,” which enables marketers to retarget display ads to prospects who have clicked on content links shared through social channels.

“With social marketing spend on the rise, it was time to help B2B marketers integrate display advertising with influential social channels, such as Twitter to help grow their brands, minimize lost conversion opportunities through retargeting, and boost the impact of every dollar—and hour—spent in building a social presence,” said Chris Mann, vice president of product management at Bizo. “For the first time, SMB marketers targeting business audiences will be able to get a handle on the exact content and tactics that are driving conversions from their social marketing investments.”

Bizo Marketing Platform, Self-Service Edition includes:

Display Ad Retargeting: designed to help companies convert more leads by targeting display ads to those people who have visited their website without converting.
Social Retargeting: allows marketers to retarget display ads across the Web to prospects who click on links to articles and other third-party content shared through Twitter and other social channels.
Social Audience Analytics: identifies which business audiences are converting on the links shared through social media channels.
Shared Content Branding: keeps a company’s brand top of mind via a branded banner ad when sharing third-party content via social channels.
Conversion Action Tracking: tracks conversions by social channel—even down to the best-performing tweets.

One of the 30-plus companies which participated in Bizo’s private Self-Service beta program held this fall was UpSellit. Its Marketing and Creative Director Bryan Gudmundson had this to say about the experience.

“For our business, Bizo has delivered an eCPA that is one-fifth of previous display ad campaigns, and visitors coming from the retargeting campaign are almost twice as likely to convert when compared to PPC traffic,” said Gudmundson. “The arrival of Bizo's Self-Service Edition represents a huge step forward for B2B marketers looking to use display ad retargeting to stay in front of their target prospects wherever they are online.”

For more information about Bizo’s Self-Service Edition, visit www.bizo.com/selfservice.

Self-service Retargeting Platform from Bizo

Linc Wonham — Mon, 04 Jun 2012 15:00:00 GMT

Because generating enough leads is perhaps the biggest challenge facing today’s online marketers, audience marketing solutions provider Bizo has a new offering that taps the power of display ad retargeting beginning at $5 per day.

Bizo Retargeting is a self-service platform designed to help companies convert more leads by targeting display ads to those people who have visited their websites without converting. Because these prospects have already expressed an interest in the marketer’s products or services, retargeting is typically one of the highest-performing display ad tactics.

By helping brands stay top of mind wherever prospects travel online, retargeting can also lift the conversion rates of other marketing programs such as email, search ads or social media.

Bizo Retargeting also includes website audience reporting and analytics, which gives marketers visibility into the business demographic make-up of their website audiences (e.g. company size, industry, job function and seniority), and a clear understanding of which audiences are converting. Armed with these insights, marketers can get a handle on whether their programs are driving the right audiences to their websites so they can optimize their program mix to set up even more impactful retargeting campaigns.

“Retargeting is a core nurturing strategy we employ in just about every display campaign we run for the more than 500 brands that we support,” says Chris Mann, Bizo’s VP of product management. “With our self-service solution, we’ve packaged up one of the highest-performing display ad tactics, business audience analytics and Bizo’s premium inventory, and made this accessible to organizations of any size on a performance basis.”

For the last two months, Bizo customers including Upsellit and Field ID have been participating in a private Beta of the new product.

“Based on the results we’re seeing, our retargeting campaigns are really serving as the ‘closer’ to all those leads that don’t convert on our website the first time around,” says Bryan Gudmundson, creative and marketing director for Upsellit. “Since we hadn’t had much experience with display advertising, Bizo’s Retargeting solution is helping us to kick-start display in our mix in a way that’s already having an impact.”

More information about Bizo Retargeting is available here.

Self-Service Retargeting from Bizo

Allison Howen — Wed, 09 May 2012 18:30:00 GMT

Marketers can start their own retargeting campaign with a new solution from business audience marketing provider Bizo.

This new self-service tool is currently in public beta, and enables marketers to launch a retargeting campaign for as little as $5 per day. The solution helps marketers recapture leads and increase conversions by targeting consumers that didn’t convert on their first visit to the marketer’s website.

Retargeting can make a business’ other marketing programs more efficient because it brings lost prospects back to a website in order for marketers to gain leads, increase conversions, obtain less wasted spend and therefore a better ROI.

The self-service retargeting tool is an intergrated part of the Bizo Self-Service platform, which also includes the company’s Audience Analytics, Social Marketing and Campaign Performance Reporting solutions.

Check out this infographic about retargeting via Bizo:

Bizo & comScore Prove the Value of Business Audiences

Michael Garrity — Wed, 10 Aug 2011 16:55:00 GMT

A big, new merger in the world of e-commerce consumer analytics was just announced today when Bizo went public about a recent collaboration with comScore.

Bizo is the world's largest targeted business-to-business audience targeting platform and advertising network, while comScore is considered a global leader in measuring the digital world and digital marketing intelligence.

The goal of the merger, according a press release by Bizo, is "to demonstrate how Bizo's business audiences are uniquely valuable and actionable consumer segments." Essentially, what they're trying to say is that by combining their talents as a B2B platform and digital analytics company, respectively, they should be able to analyze the role that business audiences have as consumers and approximate their value.

In a recent study conducted by the two firms, Bizo's audience was indexed against comScore's database, which measures online consumer behavior in the U.S. What comScore studied was the likelihood of key business audiences to either purchase or seek out information on specific goods and services online. While B2B marketers have factored in business demographic targeting into their advertising campaigns for a long time, some of the new knowledge accrued from this study will give marketers new and more accurate ways to reach their target audiences on the Web.

Appropriately referred to as the comScore Bizo Index, this new data will provide great insights into business audiences through the use of "bizographics," otherwise known as the anonymous business demographics of business professionals at work (such as industry, job function, company size, seniority, etc.). Bizo currently reaches around 80 percent of the U.S. business audiences online, which allows bizographics to cover a wide range of data from many different businesses and industries.

The pairing of bizographic data with comScore's acumen in the field of online consumer behavior allows Bizo to reveal its audience segments as "particularly desirable and effective consumer purchasing segments." This new, precise and validated information will give marketers ample and efficient access to their target consumers.

Among the major findings in the study are:

- Bizo's Tech Professional audience is 580 percent more likely to buy Computer Hardware online

- Bizo's Operations audience is 468 percent more like to buy Consumer Electronics online

- Bizo's Nurse audience is 101 percent more likely to search for Health Care Information online

- Bizo's Marketing audience is 112 percent morel likely to visit Airline sites

- Bizo's Business Services audience is 147 percent more likely to visit Car Rental sites

- Bizo's Finance audience is 149 percent more likely to visit Online Travel Agents

- Bizo's Executive audience is 132 percent more likely to visit Online Trading sites

- Bizo's Micro audience is 232 percent more likely to buy Shipping Services online

- Bizo's Government Elected Officials audience is 304 percent more likely to visit Job Search sites

- Bizo's Business Professionals audience is 167 percent more likely to buy Mobile Phones and Plans online

As a part of the study, comScore has attempted to index every major Bizo audience segment against their comScore panel by three divisions: demography (e.g., gender, age, household income, education), website visitation by category (e.g., technology news, real estate, financial information) and online purchases (e.g., computer software, mobile phones, shipping services).