blinkx Unveils Un-Roll Advertising

Pete Prestipino — Mon, 29 Dec 2008 14:28:00 GMT

It might just be the worst name for an advertising product ever developed, but it certainly is an interesting twist in the world of video. blinkx today introduced the Un-roll Unit (see the demo here - opens in new window), an alternative format to traditional pre- and post-roll video advertisements which integrates brand advertising (served up within multiple touch-points - including overlay ads and logos) throughout the video viewing experience.

How the Un-Roll works:

The unit begins with a branded curtain that draws back to reveal the video and a branded blinkx video player when the video has fully buffered.
As the video plays, touch-points such as overlay ads and logos appear at contextually relevant moments within the video.
The video ends with a clear call-to-action and the viewer has the option to continue the experience on the brand's Web site.

In tests, the Un-roll format maintained between two and 12 percent click-through rates, and less than 20 percent of users clicked away from the video before it was finished. Only 15 percent clicked away because of an ad. blinkx estimates that the format will maintain a three to five percent click-through rate over time.

BlinkX Adds Enhanced Metadata for Video

Pete Prestipino — Wed, 17 Dec 2008 17:10:00 GMT

Video search engine BlinkX announced the availability of an Enhanced Metadata Enrichment solution for publishers.

Blinkx has introduced Enhanced Metadata Enrichment as part of its Advanced Media Platform which automates the capturing, encoding and indexing of rich media content. But this isn't your mother's metadata. blinkx is seperating itself from the crowd by attempting to "understand" rich media, performing speech recognition, visual and conceptual analysis processes with pinpoint accuracy. This is more than just how a video is titled or tagged, blinkx is actually looking at the content and concepts within the video itself to ultimately create more complete and accurate metadata, in greater quantities, than other solutions available today.

"An Enhanced Metadata Enrichment solution does more than just help publishers and content owners better 'tag' their videos," said Suranga Chandratillake, founder and CEO, blinkx. "The information derived from the video using our Enhanced Metadata Enrichment can help them with a host of challenges, including improved video SEO, enhanced relevance for site search, and providing distribution partners with consistent information on the videos. Ultimately, the greater the search- and discover-ability of videos, the greater the opportunity for monetization."

How It Works
blinkx's Enhanced Metadata Enrichment automatically creates a comprehensive range of metadata in real-time, including a full transcription of the audio stream. The process begins by automatically creating a time-stamped transcript of each video. blinkx's conceptual analysis is then applied to the transcript to automatically produce other key data packets from the video, a synopsis (or summary), and conceptual keywords. All of these elements can be added as components for the metadata and saved to each digital asset. In addition, blinkx Enhanced Metadata Enrichment allows editorial input and control of the metadata after it has been automatically generated. As a result, the solution offers the scalability and cost effectiveness of an automated system, while maintaining the ability for editorial input and providing the ability to create the most relevant metadata and user experience.

'Net Features : blinkx

blinkx Unveils Un-Roll Advertising

BlinkX Adds Enhanced Metadata for Video