http://www.websitemagazine.com/content/blogs/posts/archive/tags/borrel+associates/default.aspxTags: borrel associatesenCommunityServer 2008 SP2 (Build: 31104.93)http://www.websitemagazine.com/content/blogs/posts/archive/2009/07/14/local-ads-moving-to-social-networks.aspxTue, 14 Jul 2009 18:30:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:9140Pete Prestipino0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=9140http://www.websitemagazine.com/content/blogs/posts/archive/2009/07/14/local-ads-moving-to-social-networks.aspx#comments<hr /> <p>Borrel conducted an assessment of advertising palced on social networking sites and found that nearly 20% of all ad spending is done by local businesses. While you might think that most were on a national basis, Borrel estimates that local advertisers will account for about $641 million of nearly $3.3 billion this year trying to reach consumers via these sites. <br /><br />Borrel does point out that the total spend is still miniscule; <i>just 3% of all locally spent online advertising is on social networks</i>. The research also indicated that 57% of all the local/social advertising is going to Facebook and MySpace - the only two sites generating more than $100 million from local placement of ads. Facebook consequently generated 74% of its ad revenues from local businesses.<br /><br />Borrel will continue studying social network ad spending, but <a href="http://www.borrellassociates.com/reports/details/184/15/free-data/2009-projections--identified-us-social-network-ad-spending"><b>download the projections here</b></a>.</p> <p><img src="http://www.websitemagazine.com/images/blog/borrellocalsoc.gif" height="185" width="200" alt="" /></p> <div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=9140" width="1" height="1">facebooklocal adssocial adsborrel associates