'Net Features : bunchball

Twitter Gamification with Bunchball Nitro Connectors

Pete Prestipino — Wed, 20 Feb 2013 16:05:00 GMT

Gamification is a digital trend that captured my attention since it first began to emerge. Why? Well, I think people need motivation – but motivation doesn’t always have to come in the form of money. Sometimes it’s enough to be about our ego alone.

Bunchball is one of those gamification providers that seems to have everything figured out – as if you couldn’t tell from our coverage (seen below). But the gamification technology provider apparently has no plan to stop bringing gamification to the digital business masses in every way possible.

The company has announced plans to release a connector to Twitter for its Nitro gamification engine and its Integrated Nitro solutions.

Bunchball’s Nitro Connectors enable enterprises to connect gamification programs to enterprise applications and social networking tools. With Nitro Connector for Twitter, Bunchball customers will have at their disposal a rather powerful way to motivate site vistiors, consumers and employees to post tweets that support brands and campaigns. Companies can define and track phrases and hashtags that relate to their products, services or indstures and detect when users include them in tweets – rewarding users for their activity.

"Bunchball's Nitro Connector for Twitter is a great example of the value that our Nitro Connectors bring to customers. You can easily and quickly extend your gamification initiatives to include tweets containing the hashtags or phrases you care about most, at the moment that you care about them. With Nitro Connector for Twitter, we're helping customers drive the behaviors that drive their business."

More from Website Magazine on Bunchball:

- Making Gamification a Reality

- Bunchball Gamification Bounces into Salesforce

Bunchball Gamification Bounces into Salesforce

Michael Garrity — Mon, 21 Jan 2013 18:05:00 GMT

Salesforce is one of the biggest cloud computing service providers on the Web, offering everything from customer relationship management (CRM) to help desk software for businesses of all shapes and sizes. And now, through an exclusive partnership with Bunchball, the company is able to add gamification functionality to its Salesforce Service Cloud solution.

The product will be a purpose-built application using Bunchball’s famous Nitro platform, cleverly known as Nitro for Salesforce, which will extend the company’s game mechanics and motivational techniques to sales and service organizations and making it the only fully integrated gamification solution offered by Salesforce.

Nitro for Salesforce uses an array of motivational techniques to engage customers, improve collaboration with service agents and make their work smarter and faster. These techniques include goal-setting, real-time feedback, competition, virtual rewards and the ability to level up.

Organizations using this platform will be able to set their service teams on priorities and goals that present targeted missions and challenges that can be used to incite them to increase productivity. In other words, sales and service managers can use Nitro for Salesforce to motivate employees by offering them rewards for key productivity milestones, improving service quality, taking training courses or whatever other important accomplishments they make.

This new gamification platform will also integrate with the Salesforce Chatter solution, as well as the Salesforce Chatter Communities for Service, allowing managers to create missions and rewards that can motivate their agents to respond to complaints or queries from social networks like Facebook and Twitter.

Through the Salesforce Service Cloud console, managers and employees will be able to see their current point tallies, figure out how many more points they will need to reach a milestone and view the rewards that they’re currently attempting to earn; all of these game mechanics and status displays will minimize automatically so that time-pressed agents will be able to stay focused on their current tasks.

However, Nitro for Salesforce isn’t the only Bunchball Nitro-integrated solution through Salesforce; in fact, the software company is unveiling a whole line of Integrated Nitro Solutions that enable companies to apply game mechanics to their services out of the box.

Making Gamification a Reality

Pete Prestipino — Tue, 19 Jun 2012 20:00:00 GMT

The gamification trend, which brings game mechanics into the real world, took another big step forward recently as Bunchball unveiled two new product lines (Spark and Fuse) that will bring plug-and-play gamification and integration into over eighty enterprise applications.

Sparks are essentially gamification apps which provide everything that is needed to set up a gamificaiton program, with deployment targets including enterprise applications, websites, and mobile devices. The "Sparks" include opportunities for motiviating users to create and share content, loyalty programs, rewards for channel partners, support in dirinv purchases, motivating collaboration and discussion and more.

Bunchball's other new product Fuse acts as the connector, enabling Bunchball customers to connect their gamification programs to more than 80 enterprise applications, including ADP, Box, NetSuite, Oracle PeopleSoft, SAP, Sharepoint, SugarCRM, Taleo, Workday, and more.

"After years of building gamification products and numerous customer deployments, we know it has immense value and can prove ROI across multiple industries. Our Spark Solutions take everything we've learned about gamification and package it into effective, turnkey applications for site owners who need to address a business issue with a quick and easy solution that shows immediate value."