Inverselogic Partners with Google Apps

MaureenA — Tue, 18 Aug 2009 09:00:00 GMT

In January, Website Magazine reported on Google’s announcement to open is Apps Reseller Program. We have not seen, read or heard of any announcement related to any agency or firm that was promoting its affiliation with Google on this level - that is until today. Inverselogic announced its partnership with Google to provide Google Apps to its clients.

Google Apps includes more elaborate e-mail messaging, IM, video, calendars, and document management. This bundle is enticing to small businesses because of its professional offering at a lower price than its competitors.

The announcement is a step forward for Google to increase its level of competition with other software packages. The business-focus from Google has been growing over time with more small and medium business using its products to assist with streamlined and efficient business. Inverselogic is a software and technology company and works with a range of clients from Virgin to Southwind Foods.

Are you using Google Apps for your business?

Business Software Buyers Trends

Administrator — Thu, 21 Aug 2008 13:49:00 GMT

Capterra released an interesting study on where business software buyers plan on spending their money.

Of those surveyed, nearly a third said they are considering buying project management software, 22% of respondedents cited Customer Relationship Management software, followed by Content Management (19%), Email Marketing (15%), Website Monitoring (14%), Performance Appraisal (13%), web Collaboration (11%) and Applicant Tracking (10%).

Additional interesting findings include:

42% will buy new software for their business either this year or next year.
22% plan to increase their software spend, while only 15% said their spending will decline.
Available features and usability are the leading factors that impact software purchase decisions, with 70% of those surveyed calling those qualities "Very Important." Last on the list was brand name, which only 19% labeled as "Very Important."

'Net Features : business software

Inverselogic Partners with Google Apps

Business Software Buyers Trends