http://www.websitemagazine.com/content/blogs/posts/archive/tags/buying+power/default.aspxTags: buying powerenCommunityServer 2008 SP2 (Build: 31104.93)http://www.websitemagazine.com/content/blogs/posts/archive/2008/06/06/Gen-Y-Has-Serious-Buying-Power.aspxFri, 06 Jun 2008 18:54:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:5628Mike Phillips0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=5628http://www.websitemagazine.com/content/blogs/posts/archive/2008/06/06/Gen-Y-Has-Serious-Buying-Power.aspx#commentsAccording to a recent Harris Poll, 13-21 year-olds spent more than $120 billion in 2007. This demographic falls into the Generation Y category, typically those born between 1979-1999. This generation clearly has buying power - and they&#39;re very comfortable spending online.<br /><br />According to Nielsen Online, half of consumers under age 24 made an online purchase between April 2007 and February 2008. It&#39;s a diverse group too. The US Census Bureau claims that out of the 70 million individuals who fall in the Gen Y category, just 60% are white. Compare that with 72% of baby boomers.<br /><div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=5628" width="1" height="1">gen yharris pollbuying power