CakeMail Enhances the User Experience for Email Marketers

Allison Howen — Wed, 28 Sep 2011 16:00:00 GMT

CakeMail, a white-label email marketing platform, is launching CakeMail 3.1.

The program is designed for the use of customer verticals including Web hosting, interactive agencies and small-to-medium email service providers. It introduces improvements in user experience, better client-side workflow, and other features that make it easier to work with other popular Web applications.

"Our focus this quarter was on making substantial improvements to our core product. This release adds some excellent new features, but more importantly, makes our end-user experience much more pleasant, intuitive, and efficient,” says Steve Smith, CakeMail VP of Sales. “CakeMail 3.1 is designed to make both our customers and their email marketing clients happier and more productive than ever before.”

The new version of CakeMail also includes product updates that are focused on improving the overall user experience of marketers and end-users. Also, the updated data reporting tools include a new dashboard view as well as the introduction of new engagement reporting data for qualifying contact lists — not just by the number of subscribers, but also by the quality of relationship a brand has with its subscribers.

A free version of the updated CakeMail is currently available.

CakeMail Selects Apigee for API Management

Administrator — Mon, 02 May 2011 15:07:00 GMT

White label email marketing provider CakeMail announced integration with the Apigee Enterprise solution to control and manage its CakeMail API.

The CakeMail API allows developers to integrate the email marketing platform into other business systems including CRM’s, weblogs, and SaaS applications. The addition of the Apigee API platform mediates XML to REST and JSON formats for easier integration, and allows CakeMail to rate limit resource-intensive API calls.

“Apigee Enterprise allows us to take our API to the next level, providing in-depth analytics about usage and performance. This means that we can measure and monitor our services more easily,” says Vincent Lamanna, CakeMail Director of Products, “Working with APIs can often be complex, creating steep learning curves and making integration difficult. Having an easy to use tool like Apigee Enterprise allows our customers to integrate our email services with their own applications more easily and efficiently than ever before.”

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- Apigee Provides Free Twitter API Service for Developers

'Net Features : cakemail

CakeMail Enhances the User Experience for Email Marketers

CakeMail Selects Apigee for API Management