'Net Features : citysearch

20 User Review Websites Critical to Small Business

Mike Phillips — Fri, 25 Mar 2011 19:00:00 GMT

According to an internal analysis of small business search results, Marchex – a provider of small business marketing products – found that more than 80 percent of results did not point to the websites of those businesses. Instead, they pointed to social network results and consumer reviews.

The businesses surveyed were those of restaurants, travel, legal, beauty, plumbing and automotive – all highly susceptible to consumer reviews. These businesses and similar consumer-facing companies need to be aware of where they stand in search results with their own websites, compared to the rankings of reviews and comments from social media users.

"Marchex has seen how consumer reviews are impacting the bottom line of our small business customers, and we wanted to highlight how big the impact really is," said Ryan Fritzky, Director of Small Business Product Development at Marchex.

Increasingly, however, every business is being reviewed by consumers. Oftentimes the reviews and ratings might not even be justified. So, not only is it important to know where you stand on these sites but also to have resources ready to speak out (or type) on your behalf. That means recruiting brand advocates. Of course, the best way to do that is to provide quality experiences for your users and to respond quickly to any problems before they become viral hate campaigns.

Some obvious places to look for your small business reviews are social sites like Facebook, Twitter and Yelp.com, and Google Maps, Bing, Yahoo Local, City Search and Local.com. Below are a dozen more places where your business or products might be getting reviewed.

InsiderPages.com
Mainly focused on rating those in the medical and health care field. Insider Pages also features reviews on restaurants, beauty and home & garden.

MerchantCircle.com
MerchantCircle focuses on promoting businesses by using online user reviews via a pseudo paid advertising system. Businesses can create their own local coupon book.

JudysBook.com
Judy's Book provides review guides to users, such as "Top 10 Auto Mechanics" and so on. Businesses can create their accounts and get help with promotion and SEO.

AngiesList.com
Angie's List is a paid service for consumers to get certified, unbiased reviews of local businesses. It is a large and trusted network, claiming more than one million members.

TripAdvisor.com
As the name suggest, TripAdvisor helps users filter travel destinations via user reviews. A must-know for travel businesses.

OpenTable.com
Because OpenTable.com allows users to make reservations immediately, good reviews on this site can help restaurants take advantage of the convenience factor.

BBB.org
The Better Business Bureau is a relative newcomer to the user review scene but its trusted reputation makes it a must-monitor for every business.

Buzzillions.com
Buzzillions' focus is products -- electronics, computers, sports equipment, clothing, etc. Manufacturers and retailers would be wise to research their products here.

Epinions.com
Part of the Shopping.com family, Epinions solicits reviews on just about anything a person can buy online -- from autos to office supplies.

Wize.com
Wize reports "the best & worst products" by matching products based on consumers' needs. The main focus is electronics and appliances.

PowerReviews.com
In tandem with Buzzillions, PowerReviews looks to connect consumers with reviews about the producty they care about, through SEO, mobile, social networks and more.

SiteJabber.com
SiteJabber provides reviews of websites as a whole. Obviously, every online property should make sure good things are being said about them, or find a brand advocate to get the ball rolling. They claim more than 450,000 people search websites for reviews every month.

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CityGrid Complete Gives Local Advertisers New Options

Mike Phillips — Mon, 08 Mar 2010 16:51:00 GMT

It seems the more the Web grows, the smaller it becomes. "Local" is all the rage right now, and Citysearch is one of the premier directories and resources for local businesses. Now they have added more features to the mix, giving local advertisers deeper insight and more opportunities to target local consumers.

The new features are built around an offering called CityGrid Complete, and in conjunction with OrangeSoda - providing small business Internet marketing services since 2006. Local businesses can create custom content ads that are then placed on their network of partner websites and mobile sites. CityGrid Complete offers:

A pay-per-performance advertising platform, where publishers build out business' profiles and get paid to drive quality traffic to those businesses. Tracking and reporting is inlcluded.
Local SEO, including targeted keyword optimization, conversation tracking and trending.
Local listings optimization, including phone call tracking and reporting

"Whether it's driving new customers to our advertisers from major search sites or mobile applications, CityGrid Complete is about delivering local businesses the highest quality leads for the best value," said Jay Herratti, CEO of Citysearch. "By combining the distribution power of CityGrid with OrangeSoda's platform, every small business in America now has access to a one-stop local advertising solution with SEO strategies and tactics that historically required a large dedicated team of experts."

For more information on CityGrid Complete, local businesses can call 1-866-649-1055.

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MySpace Local: Social Reviews

MaureenA — Tue, 31 Mar 2009 22:45:00 GMT

MySpace and Citysearch are teaming up to offer MySpace Local.

The new directory combines Citysearch's functionality of allowing users to search, review and rate businesses. And, it adds MySpace's flavor by allowing users to search friend reviews of businesses and share their favorite businesses with their friends and communities.

The first step of MySpace Local is to use a selected group of users to provide feedback and create reviews. The second step is a launch of it in Beta format next month to all users throughout the U.S. The first phase of MySpace Local will offer three categories: restaurants, bars and nightlife. Users can search for businesses on business pages or through "City Hubs" which is available only in major U.S. cities. City Hubs can be searched by neighborhood, small business categories or cuisine type.

MySpace Local is providing small businesses another opportunity to reach consumers - and this time it's leveraging the power of social media communities.

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