AddThis Offers Three New Social Plugins

Allison Howen — Thu, 10 May 2012 21:00:00 GMT

The company formerly known as Clearspring has launched a new set of social plugins to help publishers better engage with their audiences.

Clearspring recently changed its name to AddThis – after the company’s popular share tool that is used by 14 million websites and reaches more than 1.3 billion users each month. The company’s three new social plugins expand beyond sharing to help publishers and advertisers make their sites more personal and engaging, and they come with enhanced analytics that provide better insights on content-generating fans and followers.

Check out more information about the three new plugins below:

Follow Tool – Enables publishers to place follow buttons with content on sites, which allows users to become fans, followers or subscribers with one click.

Trending Content Tool – This tool uses a content feed API to continuously promote a brand's top content in real time on their website, in newsletters or on social channels.

Welcome Tool - Publishers can optimize a new user's experience with this tool, by welcoming them with a personalized greeting and call-to-action.

"The flow of big data for advertisers and publishers is only valuable if the data becomes actionable," says AddThis CEO Ramsey McGrory. "AddThis powers the social web and social advertising through sophisticated data-driven products that make site owners and brands smarter and more effective."

AddThis into the Advertising Game

Administrator — Sun, 08 Aug 2010 14:00:00 GMT

Clearspring Technologies, makers of the wildly popular AddThis content sharing platform, has launched Audience Platform which enables advertisers and publishers to reach audiences of influencers and “intenders”. I am not familiar with the term intender – if you are please do comment below and let us know. We could draw some assumptions but why not ask our wicked smart readers?

Clearspring's AddThis platform is currently used by over 1.5MM unique domains to share content including webpages, widgets, photos, and video to over 300 social services such as Facebook, Twitter, and Digg. With the Audience Platform, Clearspring is aiming to leverage its real-time data processing engine to “aggregate and synthesize influence and intent data” from across the platform. Not to put too fine a point on the announcement – but thanks to AddThis, ClearSpring is making its way into the online advertising and publishing game.

"Our focus has been to connect people via content by powering social sharing across the web. Our sharing platform, AddThis, today reaches over 1 billion people online and drives more sharing than any other publisher platform of its kind," said Hooman Radfar, Chief Executive Officer of Clearspring. "Our Audience Platform technology leverages our huge reach and proprietary analytics engine to provide advertisers and publishers with incredibly valuable audiences, as well as provides consumers with advertisements that are of interest, without leveraging personally identifiable information."

'Net Features : clearspring

AddThis Offers Three New Social Plugins

AddThis into the Advertising Game