Yahoo! Analytics Beats Google Analytics

Pete Prestipino — Tue, 17 Feb 2009 15:17:00 GMT

According to research by analyst firm CMS Watch, Yahoo!'s Web Analytics service surpassed Google in several key categories in relation to use by enterprises. You might remember that Yahoo! acquired analytics vendor IndexTools back in early 2008.

CMS Watch released its 470-page Web Analytics Report 2009, which evaluates 20 web analytics platforms against 12 potential use-cases. Vendors reviewed include Bango, Coremetrics, GlanceGuide, Intellitracker, Lyris, Nedstat, Omniture, Unica, Visible Measures, and WebTrends, as well as Google and Yahoo!.

CMS Watch found that Yahoo! Web Analytics surpasses Google in several key areas, including:

Better access control options and simpler approach to multi-site analytics
Larger default monthly page-view limits (200MM vs. 5MM – unless you have an active AdWords campaign)
Access to traffic data: Both vendors retain the right to hold and use your web analytics data for their own purposes, but Yahoo! gives you the ability to export out your raw, unaggregated data
Longer historical availability of raw data

CMS Watch also found that Yahoo! Web Analytics had its drawbacks, including an administrative complexity that accompanied its functional richness, and present lack of 24/7 tech support. "Ultimately, for some enterprises, neither Google nor Yahoo! makes a good fit," explained CMS Watch founder Tony Byrne, "and those customers should consider fee-based web analytics solutions."

Low Cost CMS Vendors Thriving

Pete Prestipino — Tue, 07 Oct 2008 13:28:00 GMT

According to research from CMS Watch (ECM Suites Report 2009), enterprise Content Management (ECM) technology buyers are under pressure to cut costs and justify expenses at a time when small and mid-market vendors are now providing less expensive alternatives to larger ECM vendors. But you probably already knew that since you're running an open-source CMS, right?

As part of The ECM Suites Report 2009, CMS Watch released the newly updated "ECM Suites Cross-Check(tm)" diagram – offering a buyer-oriented risk assessment of the ECM marketplace. The diagram specifically addresses vendors' evolution as it relates to product development, providing an overall marketplace assessment. Sure, it might be the most cryptic image you've ever come across, but there are some interesting insights behind it all.

- Market leaders continue to represent the highest risk to buyers in terms of product stability and corporate change (IBM, EMC, Microsoft), due to continued rapid development of new product features and the difficulty of digesting acquired assets.

- Mid-market and small specialist vendors today typically represent a lower risk in terms of both product and corporate stability (e.g., Hyland, Saperion, EVER, Laserfiche, Xythos, ISIS, and KnowledgeTree, among others).

'Net Features : cms watch

Yahoo! Analytics Beats Google Analytics

Low Cost CMS Vendors Thriving