Women Driving Online Engagement

Allison Howen — Mon, 30 Jul 2012 15:00:00 GMT

Marketers should keep an eye on women, because this customer segment is driving the majority of engagement on sites like Tumblr and Groupon according to a recent comScore study.

The European Internet Usage study shows that Tumblr was one of the most women-oriented Web properties in May 2012. In fact, European women represented 69 percent of all time spent on the social blogging site. German retail site Otto Gruppe came in second with 68.8 percent of all time on site coming from women, followed by Groupon with women making up 61.7 percent of all time on site.

The report also reveals that women are key in driving engagement on e-commerce sites. This is because retail subcategories made up half of the top 10 site categories by share of time spent among females – proving that online shopping remains one of the top activities for women on the ’Net. According to the study, women accounted for 70.9 percent of all time spent on fragrance and cosmetic retail sites, followed by 67.9 percent of all time on beauty/fashion/style community sites and 66.8 percent of all time on retail apparel sites.

Additionally, comScore reveals that women represented 48.4 percent of the total European Internet audience in May, and made up 46.9 percent of total time spent online during the month. These metrics prove how important it is for marketers to take women into consideration when creating campaign strategies – especially marketers in the retail industry.

Black Friday Spending Does Not Disappoint

Linc Wonham — Mon, 28 Nov 2011 16:36:00 GMT

Online research firm comScore has reported that U.S. retail ecommerce spending for the first 25 days of the November – December 2011 holiday season has reached $12.7 billion so far, marking a 15-percent increase versus the corresponding days last year.

Black Friday saw $816 million in online sales, making it the heaviest online spending day to date in 2011 and representing a 26-percent increase versus Black Friday 2010. Thanksgiving Day, while traditionally a lighter day for online holiday spending, achieved a strong 18-percent increase to $479 million.

“Despite some analysts’ predictions that the flurry of brick-and-mortar retailers opening their doors early for Black Friday would pull dollars from online retail, we still saw a banner day for ecommerce with more than $800 million in spending,” says comScore chairman, Gian Fulgoni. “With brick-and-mortar retail also reporting strong gains on Black Friday, it’s clear that the heavy promotional activity had a positive impact on both channels. We now turn our attention to Cyber Monday, a day that Shop.org says will see 8-in-10 retailers running special online promotions. Last year, Cyber Monday was the heaviest day of online spending ever, with sales exceeding $1 billion, and we fully expect to see another record set this year.”

Fifty million Americans visited online retail sites on Black Friday, representing an increase of 35 percent versus year ago. Each of the top five retail sites achieved double-digit gains in visitors vs. last year, led by Amazon. Walmart ranked second, followed by Best Buy, Target and Apple.

'Net Features : comscore holiday spending

Women Driving Online Engagement

Black Friday Spending Does Not Disappoint