Recurring Sender Tool from Contactology

Pete Prestipino — Wed, 08 Sep 2010 20:35:00 GMT

Contactology, a provider of email marketing software, announced today the implementation of its Recurring Sender tool, which automatically grabs content from a web URL and sends it to email subscribers on a daily, weekly or monthly basis.

Pretty interesting in light of all the complexity surrounding and expertise required for small and medium businesses to compete on the email marketing front. Rather than creating a separate email campaign, Contactology creates the email from a URL and sends to a marketers list of email subscribers, eliminating the need to manually create separate email campaigns.

For those heavily involved in email marketing, a service/solution like this one could save you an immense amount of time.

News and entertainment website Salon.com is sending its daily news summary using Contactology’s Recurring Sender. "Before Contactology, we were managing our newsletter internally," said Rachel Hagen, project manager at Salon.com. "Using Contactology’s Recurring Sender has automated the entire process. We post the content into our email friendly web URL and Contactology pulls the page into their application each day, scans for any spam issues, and automatically sends without any additional work from our team."

Post-Analytics for Email Marketing

Pete Prestipino — Wed, 28 Oct 2009 18:00:00 GMT

Email marketing (and online survey) provider Contactology announced a rather unique technology partnership with ClickTale, a web analytics and customer experience optimization provider.

The partnership enables Contactology to provide its users with post-click analytics based on actual subscriber behavior. Marketers can track web movements of opt-in email subscribers through recorded video of visitors’ actions on subsequent visits to a web site based on collected demographic data that is “tagged” in an email campaign. What users ultimately receive is an understanding of how recipients response to email campaign efforts after they click a link within an email.

Marketers can optimize both email campaigns and landing pages based on certain behaviors or demographic segments within their subscriber base. For example, online retailers can compare how men in their forties are engaging versus men in their thirties and adjust web and landing page strategies to maximize future user engagement. “This level of integration is very different from anything else available in the marketplace,” said Drew Adams, president, Contactology. “We are bringing together the best of web analytics and email marketing to drive a more integrated approach to valuing interactive marketing campaigns.”

The joint solution requires an active Contactology account and a ClickTale account to access the feature. In addition, a ClickTale code must be inserted into each webpage to be recorded.

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'Net Features : contactology

Recurring Sender Tool from Contactology

Post-Analytics for Email Marketing