Get a Better Newsletter By Curating Content

Michael Garrity — Mon, 18 Mar 2013 23:00:00 GMT

Coming up with good content for your email newsletters can be a real pain for busy business owners, and even some marketers, but it’s such an integral part of many online marketing campaigns that it certainly can’t be abandoned altogether.

Luckily, for those Web professionals with a stockpile of email addresses and no idea what to send to them, the content curation publishing platform Scoop.it has integrated with the email marketing platform MailChimp to make it significantly easier to devise and send out “highly relevant and engaging newsletter campaigns.”

So now, both Scoop.it and MailChimp users, alike, can take advantage of this new integrated solution, which allows them to utilize the curated content from Scoop.it’s topic Web pages to quickly create brand new email newsletters that they can send to customers, prospective customers or key influencer contacts in their MailChimp mailing lists.

This means that Scoop.it customers will be able to select email as a distribution channel for their curated content, while MailChimp users can find and choose new “value-adding existing content” to put in their newsletters; plus, they also have access to the search and social discovery features that are already built into the Scoop.it platform.

“We know that creating successful email campaigns is all about delivering quality content,” said MailChimp COO Neil Bainton. “But that can be difficult for many small businesses who are pressed for time, as it is. We are excited that Scoop.it’s integration with MailChimp offers our users an easy way to pull together interesting and valuable content for their email campaigns.”

And just to make sure that everyone can take advantage of this new workflow integration, it’s been included in the free version of Scoop.it and can be combined with the “forever free” MailChimp plan, thus creating a totally cost-free all-in-one content curation and email newsletter solution. It’s been included in Scoop.it’s premium plans, as well.

HiveFire Makes Content Curation Social

Michael Garrity — Sun, 18 Dec 2011 18:00:00 GMT

Content marketing technology company HiveFire is helping online marketers be more social by introducing two new features into the Curata marketing content curation solution.

The upgrades will help extend its ability to find, organize and share content with current and potential customers using social elements.

The first upgrade will help B2B marketers find relevant content from Twitter to share through online news sites, social media channels, email newsletters and RSS feeds. This will supplement existing sources with timely, relevant content in another format that can quickly capture trending topics, industry influencers and popular material.

Another upgrade allows audiences to comment on a marketer’s content by leveraging the Disqus platform. This addition aims to help engage audiences as simply as possible by allowing users to access their existing profiles on Facebook, Twitter or Yahoo! to comment, doing away with the need for cumbersome registration forms.

'Net Features : content curation

Get a Better Newsletter By Curating Content

HiveFire Makes Content Curation Social