http://www.websitemagazine.com/content/blogs/posts/archive/tags/content+network/default.aspxTags: content networkenCommunityServer 2008 SP2 (Build: 31104.93)http://www.websitemagazine.com/content/blogs/posts/archive/2008/08/07/Major-Google-Content-Network-Enhancements.aspxThu, 07 Aug 2008 13:00:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:5948Administrator0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=5948http://www.websitemagazine.com/content/blogs/posts/archive/2008/08/07/Major-Google-Content-Network-Enhancements.aspx#commentsGoogle <a href="http://googleblog.blogspot.com/2008/08/new-enhancements-on-google-content.html">announced several enhancements</a> (<i>courtesy of its integration with DoubleClick</i>) to its content network which will be made available in the coming months. These improvements include:<br /><br />- <b>Frequency Capping:</b> Enables advertisers to control the number of times a user sees an ad. <br />- <b>Frequency Reporting: </b>Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads. <br />- <b>Improved Ads Quality:</b> Brings performance improvements within the Google content network.<br />- <b>View-Through Conversions:</b> Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads.<br /><br />These features would not be possible without Google installing an ad-serving Cookie across the Google content network. While good for advertisers and publishers as no changes have to be made on their end, privacy sensitive users might have some concerns. Google however is allowing users to opt out of this data collection. <br /><div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=5948" width="1" height="1">adsensegooglecontent networkhttp://www.websitemagazine.com/content/blogs/posts/archive/2008/05/19/Google-Opens-Content-Network-to-Third-Parties.aspxMon, 19 May 2008 15:30:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:5513Pete Prestipino0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=5513http://www.websitemagazine.com/content/blogs/posts/archive/2008/05/19/Google-Opens-Content-Network-to-Third-Parties.aspx#commentsGoogle announced it will begin accepting third-party advertising tags on the Google content network (Adsense) in North America. This will enable advertisers to work with approved third parties (see below) to server and track display ads, including rich media ads. <br /><br />Third-party tags were not accepted in the past as Google dis not have a process for reviewing ads to make sure they complied with their <a href="http://adwords.google.com/support/bin/static.py?page=guidelines.cs&amp;topic=9271&amp;subtopic=9277">format standards and policies</a>. Now that that&#39;s in place, Ad servers, rich media ad agencies and resarhc firms can go through a certification process that ensures the highest level of advertiser service and user experience. Advertisers and agencies now have the ability to serve ads and measure performance through these certified third parties (<i>more will be certified in the future</i>):<br /><br /><b>Advertiser ad servers:</b> DoubleClick (DFA), Mediaplex<br /><b>Rich media agencies:</b> DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, Unicast<br /><b>Research firms:</b> Dynamic Logic, IAG Research, InsightExpress, Factor TG<div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=5513" width="1" height="1">advertisinggooglecontent networktracking