OpenX Jumps into Content Ad System

Michael Garrity — Thu, 08 Nov 2012 18:35:00 GMT

OpenX Technologies, a company that develops digital (and mobile) advertising technology, recently announced the acquisition of JumpTime, which will allow OpenX to leverage JumpTime’s content optimization platform in conjunction with its advertising technology to provide a unique content and advertising system to its customers.

If you’re unfamiliar with JumpTime, it is another technology company that aims to help publishers calculate the financial value of their content assets in real-time, allowing them to use the service to optimize their revenue by increasing user engagement with their most valuable content, while also providing them with various tools to act upon this information. JumpTime features a number of notable media companies in its list of clients, including MTV, Nickelodeon, Yahoo! and Amazon.

The core of JumpTime’s valuation technology is made up of various real-time algorithms that it uses to determine just how much content is worth. However, what really makes the product so useful is a number of tools that help customers put all of that information into action. This includes the Traffic Valuator application, which provides support tools for online editors that suggest the placement of headlines, photos and videos based on how well the content drives users to the site’s “most valuable” areas. These tools have led to revenue increases of up to 90 percent for some JumpTime customers, and all without purchasing any additional advertising.

By integrating JumpTime’s technology into its platform, OpenX can now (for the first time in the history of digital advertising, no less) ensure its publishing partners that they will receive the highest possible price for their advertising; plus, it will also show the page and videos views that drive the most engagement and highest value.

Create an iPad App with DIY Magazine Publishing Platform

Allison Howen — Fri, 27 Jul 2012 06:00:00 GMT

By now we all know how important it is to have a mobile presence, yet this task is still easier said than done.

However, that does not have to be the case – especially for content publishers who leverage the DIY app-publishing platform MAZ.

MAZ is a New-York based startup that enables content publishers to roll out iPad apps in as little as 15 minutes. The company’s core platform, MagAppZine, is targeted toward magazine publishers, but the company also has two new platforms that are currently in beta – BookApps and CatalogApps.

Publishers can upload PDF files into MAZ to create content for their app. MAZ apps include in-app web browsing, Twitter access and built-in social sharing buttons, as well as come with a built-in web browser and media player so that publishers can add an unlimited number of links and multimedia items into their apps. Users also have the ability to preview apps on their iPad before they are published.

All MAZ apps take advantage of iOS 5 features, including the ability for users to add in-app purchasing, in-app subscriptions, Newsstand integration, push notifications, background downloading and automatic issue metadata updates to their apps. Once an application is created, users simply hit submit and MAZ takes care of the rest, including dealing with platform providers like Apple, to get the app launched. Furthermore, MAZ users have the ability to add advertisements within their apps, and are also fully equipped with analytics and reporting so that they can monitor their app's metrics.

Publishers can try the platform for free, however plans to create one app normally cost $299 a month. This package offers users the ability to upload an unlimited amount of issues, make an unlimited amount of changes to their app, add as many links and multimedia items as desired, and offers unlimited access to MAZStatz.

'Net Features : content publisher

OpenX Jumps into Content Ad System

Create an iPad App with DIY Magazine Publishing Platform