'Net Features : conversion conference

Conversion Conference Fast Approaching

Amberly Dressler — Tue, 18 Sep 2012 14:00:00 GMT

Learn the latest strategies used by the world’s top conversion, usability and testing experts at the upcoming Conversion Conference held in Ft. Lauderdale, Fla. Oct. 9-10.

Two of the first-day sessions include:

Wins & Flops from 100K Usability Testing: This session will help attendees discover the most prevalent usability mistakes and how to avoid making them. They’ll also learn about a host of low-cost website feedback tools that Web workers can use to uncover usability problems on your own site.

How to Develop a Conversion Optimization Strategy: In this session, Web professionals will learn from leading CRO strategist, Chris Goward, about how to build a strategy that drives business results. At the end of the session, they’ll be able to use his 5-Step Strategy as a planning framework to dramatically improve conversion rates and revenue.

“Website Magazine is proud to be a media sponsor for the event,” said Peter Prestipino, Website Magazine Editor-in-Chief. “The conference will cover a host of topics valuable to persons in all internet disciplines from Web designers and Web Analysts to CMOs and CEOs. It offers unparalleled focus on website conversion optimization, which is really the golden goose of the ‘Net.”

For more information, or to register and receive 15 percent off (discount code: WebMagFL), visit ConversionConference.com.

All About Conversion - Conversion Conference ($250 Discount!)

Pete Prestipino — Thu, 24 Feb 2011 23:00:00 GMT

Just a quick note for the Website Magazine community - particularly for fans of the Conversion Cache column in Website Magazine written by Tim Ash.

The upcoming Conversion Conversion is fast approaching - March 14-15 in San Francisco.

If you're interesting in learning how to make your website and its landing pages produce more conversions, this is most definitely the conference for you. This is a unique event with 20 education sessions, live website critiques, roundtable lunches with speakers and one of the best keynote lineups I've seen including Tim Ash (WM columnist and author of Landing Page Optimziation), Bryan Eisenberg, Thomas Davenport and Michael Summers.

If that weren't enough, you will also have the opportunity to hob-knob with other attendees - many of whom are from very high profile companies including eBay, GoDaddy, MAttel, Google, Adobe, CareerBuilder, Orbitz, Kohls and others.

Website Magazine Discount for Conversion Conference:
One last thing - use Promo code WM15 during registration and you'll automatically receive $250 off the registration price. Pretty sweet, right? Tell them Website Magazine sent you!

Conversion Conference - It's all about the conversion

Pete Prestipino — Thu, 01 Apr 2010 19:40:00 GMT

If you're interested in getting more leads and sales from the visitor traffic you are receiving (and who isn't?) you need to focus on conversion. An excellent way to jumpstart that process is to attend Conversion Conference, an event dedicated to helping marketers master conversion and learn from the industry's leading authorities. I spoke with conference organizer, landing page optimization expert and Website Magazine contributor Tim Ash about the upcoming conference.

If you're interested in attending Conversion Conference, the early bird deadline is April 15th. Save $100 and use promo code "CCW549" during registration.

- What is Conversion Conference and why did you create it?
Conversion Conference is an ongoing conference series focused exclusively on increasing online conversion rates. Until we organized the conference, conversion was simply a side topic at other events. I always felt that this was a bit backward - having an efficient landing page or website should be at the core of online marketing activities. I am thrilled that conversion now has a home! The event is co-located with the established eMetrics Marketing Optimization Summit and will be in San Jose May 4-5th, and Washington D.C. October 5-6th. The German Conference in Hamburg in late October is also the first of several planned international events.

- Tell Website Magazine Readers about what they can expect from attending Conversion Conference.
We have two full days with 26 sessions and three terrific keynotes by myself, and the superstars of Web usability Bryan Eisenberg and Jakob Nielsen. The sessions are all very practical with a lot of actionable takeaways. There will be birds-of-a-feather seating during lunch as well as networking mixers at the close of each day. The expo hall will feature the leading companies in online marketing automation and services and is open for free for people who pre-register for an expo-only pass. On the evening of May 4th the fun-loving folks from WebmasterRadio.fm will produce the Conversion Bash party for all paid Conversion Conference and eMetrics attendees - guaranteed to be a great time!

- There are four conference "tracks" - which attendees should take what tracks and why?
There are two solid half-day afternoon workshops before the conference and four tracks: persuasion, hands-on, best-practices, and testing. The persuasion track focuses on copywriting, visual design, and the psychology of influencing people to act. The hands-on track will feature live landing page critiques, and the ability to ask your questions directly during expert open-mic panels. The best-practices track offers a wide variety of specialized conversion applications ranging from SEO, PPC, e-mail, mobile, e-commerce catalogs, and lead generation. The testing track is designed for people who want to conduct landing page optimization tests and covers split testing basics, and advanced topics like multivariate testing and personalization of content.

- If you had to choose a few "can't miss" sessions, what would they be?
That's a tough question. I have had the luxury of picking from a deep field of very knowledgeable people as speakers and they are all very solid. I think that you should construct your experience of the conference by picking by the topics that interest you - you will not be disappointed with any of the sessions.