Twitter Tops Facebook for Press Release Efficiency

Linc Wonham — Wed, 09 Nov 2011 16:00:00 GMT

PR Newswire and social marketing platform Crowd Factory have released new data that provides some insights into the social engagement around press releases.

The two companies looked at tens of thousands of press releases, month over month, to analyze where, when and how news releases were shared across Facebook, Twitter and LinkedIn. The data reveals that although press releases are more frequently shared on Facebook, shares on Twitter drive significantly more traffic back to releases than shares on Facebook. The data also confirms that optimizing content for sharing pays off when it comes to amplification of news.

Key conclusions from the analysis include the following:

Each press release share generates two new views; expands total audience by 70 percent
Creating shareable content and enabling sharing capabilities through the relevant channels can dramatically increase the number of views for releases. The research found that each share generates an average of nearly two click-backs to the original press release. Additionally, sharing of press releases across social networks increases the total audience, or social reach, for this content by nearly 70 percent.

Press releases are shared more on Facebook, but Twitter sharing drives more traffic
Among the three largest U.S. social networks, Facebook is tops when it comes to the sharing of press releases: 48 percent of press-release sharing happens on Facebook, 37 percent of sharing happens on Twitter and 15 percent happens on LinkedIn.

But not all shares are created equal. In spite of Facebook’s greater popularity for sharing, each share on Twitter actually drives about 30 percent more press release views than a share on Facebook.

Multimedia press releases generate 3.5 times more engagement than text-only releases
Not surprisingly, multimedia press releases that include photos, videos or audio generate more views, shares and clicks than text-only press releases. Adding a photo to a press release increases engagement by 14 percent; adding a video and a photo actually doubles the engagement rate. Press releases that contain photos, video and audio generate the most engagement, with 3.5 times more engagement than text-only releases.

Measure Social Effectiveness with Crowd Factory

Allison Howen — Sat, 22 Oct 2011 20:00:00 GMT

How many "Likes" and "Shares" did your last blog post receive, and what kind of impact will they have on your company's bottom line? If you have ever wondered how effective your social media campaigns really are, you are far from alone.

Concrete numbers in relation to social's return on investment (ROI) can be hard to nail down. However, Crowd Factory’s new Social Marketing Suite aims to take some of the uncertainty away from social media measurement.

The company has just released updates that include analytics designed to help businesses measure the effectiveness of their social media campaigns, as well as to better enable Web marketers to evaluate the virality, impact and traffic of their blog posts.

The new social metrics include the following features:

Social Reach and Social Impressions – View how many people were exposed to a campaign through social sharing, and monitor social impressions – which is the number of potential views from shares.

Share Rate – This metric provides a measurement of campaign virality by showing what percentage of campaign visits generate shares.

Clickback Rate – The percentage of people that clicked on shared content.

Influencers – View the social reach and impressions that are attributed to an individual influencer.

Social Lift – Analyze how much impact social sharing had on overall campaign traffic by viewing the percentage of website or campaign visits that resulted from shared content.

Total Profiles – Look at insights from completed social actions, as well as how many social profiles were generated from all Crowd Factory social campaigns.

Other features of Crowd Factory's new Social Marketing Suite include social marketing applications that allow companies to embed social elements into marketing such as videos, emails, registration pages, e-commerce sites and ads – with built-in analytics that track, measure and optimize these programs in real-time.

'Net Features : crowd factory

Twitter Tops Facebook for Press Release Efficiency

Measure Social Effectiveness with Crowd Factory