http://www.websitemagazine.com/content/blogs/posts/archive/tags/crowdfactory/default.aspxTags: crowdfactoryenCommunityServer 2008 SP2 (Build: 31104.93)http://www.websitemagazine.com/content/blogs/posts/archive/2011/10/06/personalization-in-daily-deals-amp-flash-sales.aspxThu, 06 Oct 2011 19:30:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:17837Pete Prestipino0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=17837http://www.websitemagazine.com/content/blogs/posts/archive/2011/10/06/personalization-in-daily-deals-amp-flash-sales.aspx#comments<hr /> <p><strong><img style="float:left;margin:15px;" src="http://www.websitemagazine.com/images/blog/shoppingcart-mini.gif" width="100" height="100" alt="" />Ecommerce personalization provider <a target="_blank" href="http://baynote.com">Baynote</a> and marketing application provider <a target="_blank" href="http://crowdfactory.com">Crowd Factory</a> have joined forces to provide a solution that will allow marketers to develop and deploy contextual flash deals, referral offers and group deals.</strong> <br /><br /> What makes the announcement newsworthy is that instead od displaying offers and incentives in an arbitrary (non-targeted) way, Baynote allows Crowd Factory offers to be presented to individual visitors based on their interests and &ldquo;frame of mind&rdquo;. <br /><br /> &quot;Flash deals and referral offers are an exciting area of innovation in e-commerce, but they often dismiss a crucial element: what a customer is actually interested in buying when they see an offer,&quot; said John Kelly, chief operating officer at Baynote. &quot;If a visitor is interested in buying a fleece jacket but is offered a daily deal on a swimsuit, that deal will almost never convert. We&#39;re thrilled to be working with Crowd Factory to make social offers much more relevant to shoppers.&quot; </p> <div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=17837" width="1" height="1">ecommercebaynotedaily dealscrowdfactory