'Net Features : cse

Shopzilla CPC Feeds Head to Google

Pete Prestipino — Thu, 10 Jan 2013 18:00:00 GMT

Comparison shopping engine Shopzilla has announced a partnership with Google that will begin on January 22nd and bring its merchant's listings to Google shopping.

Shopzilla is essentially compiling all of their direct merchant data feeds into one aggregated data feed that they will in turn distribute through Google Shopping.

Merchants might be concerned that the partnership could negatively impact their existing Google Shopping (PLA) campaigns, but Google will first present Google Shopping listings if that listing and the same Shopzilla product listing come into contention. Less-experienced retailers, those just starting on Shopzilla will likely benefit the most from the partnership as their listings will now be available on one of the most high profile comparison shopping engine available.

Shopzilla is not the only comparison shopping engine to partner with Google. Shopping.com also partnered with Google back in mid-November 2012.

The Top 10 Comparison Shopping Engines Compared

Linc Wonham — Wed, 09 May 2012 15:30:00 GMT

Data feed management and comparison shopping engine (CSE) management firm CPC Strategy has released its quarterly report ranking the top 10 CSEs in a variety of categories.

The 13th overall report rates the shopping engines’ performance for the first quarter of 2012.

The data is pulled from 113 CPC Strategy e-commerce clients and analyzes approximately 4.2 million clicks, 82,845 orders, $1.15 million in spend and close to $8 million in revenue that the CSEs drove during Q1.

Visit CPC Strategy for the full report, but below are some of the highlights:

Best Performing CSEs (overall):

1. Google Product Search
2. Nextag
3. Pricegrabber

Best Paid CSEs (overall):

1. Nextag
2. Pricegrabber
3. Shopping.com

Best Converting CSEs:

1. Google Product Search
2. Nextag
3. Pronto

Best Paid COS (spend / revenue) CSEs:

1. Pricegrabber
2. Nextag
3. Shopping.com

Biggest Traffic-driving CSEs:

1. Amazon Product Ads
2. Google Product Search
3. Shopping.com

CPC Strategy, founded by former members of comparison shopping engines, builds, manages and optimizes CSE campaigns for e-commerce merchants.

Reviews at Kelkoo with Reevoo

Pete Prestipino — Thu, 06 Oct 2011 06:00:00 GMT

Shopping comparison website Kelkoo is adding product, retailer and service reviews to all ten of its European sites through an arrangement with Reevoo and its Reevoo Broadcast service.

Reevoo Broadcast shares "socially-sourced" reviews – along with product descriptions and price comparisons – with a network of comparison shopping engines (CSEs) and publishers.

“In recent years, the customer purchase journey has transformed rapidly into something that is essentially social,” says Chris Simpson, CMO at Kelkoo. “Making this sort of information available to Kelkoo visitors is critical in meeting their changing expectations. Such a range of social input enables consumers to make a better purchase decision – which is not just based on price but also on customer opinion, service quality, reputation and more.”

Reevoo has been deployed by more than 140 major brands including Sony, BestBuy, Tesco and Dixons and has solicited more than 2.5 million pieces of “independent” and “impartial” social content.

Merchants See Performance Gains at Channel Intelligence

Pete Prestipino — Mon, 25 Jul 2011 15:43:00 GMT

With consumer confidence still at record low levels, and in an increasingly complicated technical environment, Internet retailers that are actively marketing products on comparison shopping may be the only ones that will be left standing as consumers continue to look for the lowest price – and not just their favorite merchants. Those merchants with an eye on performance optimization will be thriving and not just surviving.

Retail clients of Channel Intelligence (CI), a provider of performance-based e-commerce services (product search, paid search, display ads), saw a thirty percent year-over-year sales increase (on a same-seller basis). Retailers using CI Product Search saw a 28 percent year-over-year sales increase, and clients using CI’s Shopping Engines service experienced a 32 percent increase compared to the same period in 2010.

“Although there is a significant increase in year-over-year sales, our analysis reveals that consumer confidence may still be weak because we see the majority of online shoppers currently making selections based on price.” said Rob Wight, CEO of CI. “The good news is that consumers are spending. They are just being very deliberate and price-conscious in how they spend.”

Channel Intelligence has a long roster of leading companies as clients including Best Buy, Target, HP and others and drives upwards of $2 billion annually in online sales.