'Net Features : customer intelligence

Flood Your CRM with Customer Intelligence

Allison Howen — Tue, 11 Sep 2012 21:00:00 GMT

In order to be a successful marketing professional, it is important to understand your clients’ business needs – and a new solution from FirstRain helps marketers do exactly that.

The B2B analytics software provider recently launched Performinator, which allows marketing and sales professionals to monitor customer intelligence within their existing CRM systems, social enterprise platforms, tablets and smartphones.

Performinator helps transforms sales and marketing teams into well-informed customer intelligence “superstars”. This is because the platform delivers Web- and Twitter-based information that’s been fine-tuned for the specific sales and marketing strategy of each customer – meaning that users only see intelligence regarding their company’s top customers, the business lines and end-markets they sell into, as well as the important developments that signal money or danger.

“FirstRain Performinator is a customer intelligence solution that’s so easy and so well tuned to your company’s strategy that for the first time, everyone on your team can understand your customers’ businesses as deeply as your superstars do,” says FirstRain CEO Penny Herscher. “The world’s best B2B sales and marketing teams deeply appreciate the business challenges and end-markets of their major customers in order to build relationships, identify risk and close revenue. With FirstRain Performinator, customer intelligence is instant, it’s easy and it’s everywhere.”

Take a look at the platform's three standard drop-in customer intelligence modules below:

• Personal Intelligence Carousel – This module sits on the home page of Salesforce.com, SharePoint or other social enterprise platforms, and allows individuals to select, view and share the intelligence of their top customers and markets that they want to see every day.

• Market Landscape – This module provides a detailed view of the companies, markets and competitors that are influencing a user's business.

• Account Snapshot – This module delivers a dynamically generated brief on any company within a user's CRM system.

It is also important to note that Performinator can be managed and accessed in most of the places users end up spending their work day – including CRM systems like Salesforce.com and Dynamics, social enterprise platforms such as Microsoft SharePoint, Jive and Chatter, as well as mobile platforms like the iPad and smartphones.

Visistat 9 Brings Analytics and Intelligence to Social and Leads

Pete Prestipino — Tue, 10 Jan 2012 19:15:00 GMT

You can’t (well, you shouldn’t) run a Web property without access to detailed customer intelligence and site traffic data – but you’d be surprised how many ‘Net workers try.

It’s one of the fundamentals of digital success – just read my book Web 360 for proof! For that reason, I’m always paying very close attention – just as you should be – to developments in the Web analytics space.

Cloud-based analytics and customer intelligence solution provider VisiStat for example this week announced the release of the 9th version of its solution and it looks to be one of the most complete analytics and customer intelligence tools on the market today. New components have been added to support social media measurement, marketing attribution, conversion reporting, lead capture and and lead management – and even a CRM solution.

“VisiStat 9 represents a significant evolution of our solution, which is now a powerful, comprehensive customer intelligence platform that encompasses far more than just web analytics,” said Jim Bennette, CEO of VisiStat. “Our SMB customers realize that to increase revenue and reduce costs they must look at their entire web presence as a whole, not in separate silos for each initiative. VisiStat 9 provides the insights and wisdom that enable companies to improve their bottom line.”

Recent Coverage of Visistat at WM:

- Customer Intelligence Provider VisiStat Doubles Its Fun

- VisiStat Integrates with Salesforce, Adds CRM Module

Customer Intelligence Provider VisiStat Doubles Its Fun

Allison Howen — Sat, 17 Dec 2011 21:00:00 GMT

It is rare that a company more than doubles its client-base over a 12-month period, but VisiStat has done just that.

The cloud-based customer intelligence solution provider hit a milestone, surpassing 100,000 clients using its customer intelligence platform. The company’s client base consists mostly of small and medium-sized businesses and enterprises that use the VisiStat platform for insights designed to help drive revenue and optimize their online presence.

“SMBs face significant challenges these days, and they know that simple, efficient, high-value solutions like VisiStat are critical to their success,” says Jim Bennette, CEO of VisiStat. “We look forward to even more rapid growth as we continue to innovate new ways to deliver critical business intelligence in a simple, easy-to-understand format.”

Customer Intelligence at Bazaarvoice

Pete Prestipino — Tue, 18 Oct 2011 19:00:00 GMT

Social commerce solution Bazaarvoice just released a customer intelligence tool, an offering which aims to reveal insights from customer conversations (and customer sentiment) to drive decision making across the enterprise including for including sales, marketing, customer service, merchandising and product teams.

"To succeed, companies must get to ground truth about how products are perceived by different customer segments. Now they finally can," said Brett Hurt, Founder and CEO of Bazaarvoice. "For the first time in history, word of mouth is a structured, digitally archived medium that can be sliced, diced, integrated, and analyzed to deliver actionable insights that were never possible before. This is a tremendous opportunity, and it will change the way marketing and merchandising is done forever.”

The solution enables users to identify top promoters and detractors through "advocacy" and "influencer" ratings, and integrates with internal business data and CRM systems.

"Bazaarvoice Customer Intelligence allows 3M to proactively surface the customer motivations that drive our online community engagements, product by product, segment by segment," said Raj Rao, Global Director of Digital Marketing & eCommerce at 3M. "It is a tremendous asset across multiple brands and market channels, and we are learning new ways to connect with our customers."