Measure & Monitor Customer Reviews

Amberly Dressler — Thu, 24 Jan 2013 17:00:00 GMT

Study after study proves to Web workers the importance of customer ratings and reviews in terms of directly impacting sales. And companies are looking for an easy way to manage and integrate this high-value content into their social program.

That’s the idea behind a new partnership that integrates Bazaarvoice technology into the Spredfast SMMS platform.

“With our Bazaarvoice integration, we’re giving our customers the ability to not only monitor and leverage this content in their social programs, but also to target the content based on a consumer’s social connections, interests and location to further boost engagement,” said Rod Favaron, CEO of Spredfast.

According to Spredfast, the new functionality this integration brings includes:

• Real-Time Monitoring of Ratings and Reviews: pull ratings and reviews directly into the Spredfast Social Inbox to get a more holistic view of conversations, and build custom search streams to focus on specific products, ratings and review feedback.

• Streamlined Ratings and Reviews Management: take actions on a review by routing it to the correct team and identify positive ratings and reviews to use as social content.

• Social Amplification: easily leverage positive reviews in social content, campaigns and ads. Spredfast prepopulates amplified posts with key components of the review, including product, location, rating and a link to the product page, and customers can then customize and target the messages to increase the likelihood of engagement.

• Measurement: tag review content when it is published to social networks to measure the content’s effectiveness.

“The tighter integration between Spredfast and Bazaarvoice helps increase the opportunity for organizations to quickly and easily engage their communities with authentic ratings and reviews content that can build both brand awareness and affinity,” said Jim Petty, vice president, technology partnerships at Bazaarvoice.

PowerReviews Introduces its Essential Social Suite

Linc Wonham — Tue, 28 Feb 2012 22:00:00 GMT

Customer reviews technology provider PowerReviews has launched a new set of tools designed to help online retailers measure the financial impact of their social media activity.

It seems we hear about such a product being launched almost every week nowadays, but PowerReviews is one of the Web’s largest social commerce networks and helps more than 5,500 brands tap into their customers’ conversations. This is worth looking into further.

The Essential Social Suite (ESS) enables e-commerce merchants to promote, reward and measure customer engagement and content generation to better meet their business objectives. Retailers are able to transcend the fleetingness of a Facebook Like to optimize on-site social activity and drive more website traffic, customer engagement and sales.

ESS integrates all three components of social success – content, engagement and measurement – by including the following product features:

Social Content: Generates three times more product-related social content, including customer reviews and Q&As. This content is incredibly effective at driving conversion rates and powering improved SEO that generates 10 to 50 percent more organic site traffic.

• Social Answers: Drives conversion and SEO by ensuring that customer questions are answered within 24 hours.

Social Engagement: Amplifies social content across the Web by giving a brand’s most valuable customers the tools to connect and contribute to the community.

• Social Loyalty: Uses gamification to create the social content and sharing activity that drives traffic, conversions and sales.
• Social Discovery and Community: Drives organic traffic from social networks and connects shoppers with a brand’s best advocates.

Social Measurement: Precisely measures the sales impact of social activity with a powerful analytics engine. A single, integrated platform means that on-site social activity is optimized to drive traffic, conversion and revenue. Helps to answer key questions such as, “Which type of shared content creates the most organic traffic?” and “Which type of engagement is most likely to drive a conversion?”

Visit PowerReviews for more information on the Essential Social Suite.

'Net Features : customer reviews

Measure & Monitor Customer Reviews

PowerReviews Introduces its Essential Social Suite