Dynamic Content in Display Ads

Pete Prestipino — Tue, 18 May 2010 15:30:00 GMT

Data management and ad optimization platform Aggregate Knowledge released a Flash Developer Toolkit that makes it easy for Adobe Flash and ActionScript developers to add dynamic content to display advertising.

The toolkit offers Flash desginers a creative packages that includes sample images, FLA souce files and pre-build XML code to simply connecting dynamic content. ActionScript coders aren't left to their own devices either. That toolkit' sample packages include ActionScript libraries and documentation to ease the dynamic creative development process.

“The world of creative design is rapidly evolving. It’s time to unleash the full power of the creative designer’s imagination. We created the AK toolkit with that in mind,” said Pascal Bensoussan, vice president of Product and Marketing. “AK is building the next-generation data management platform that adds data-driven targeting and optimization to the unique designs of creative artists, who can do what they do best and leave the rest to us.”

The AK Dynamic Creative toolkit is now available from Aggregate Knowledge and accommodates IAB standard Flash display ads in multiple formats.

IAB On Email Data Management

Pete Prestipino — Fri, 19 Sep 2008 14:23:00 GMT

The Interactive Advertising Bureau announced the release of "Email Data Management Best Practices" to provide publishers, marketers and service providers with a set of privacy and security recommendations.

“If our industry adheres to these vital recommendations, we will have succeeded in removing some of the major friction points of email marketing, which in turn will greatly contribute to the medium’s continued growth as an effective means of one-on-one engagement with consumers,” said Arend Henderson, Chief Analytics Officer of Q Interactive and a member of the IAB’s Email Committee.

The four key recommendations from the IAB on email data management include:

Senders should send commercial email only to individuals who have provided informed consent.
A global unsubscribe mechanism should be implemented for all companies sending emails.
Advertisers and marketers should authenticate their emails by publicly registering the domains from which they send the email.
A company cannot transfer a consumer’s permission to receive commercial email to another company without the transfer being referenced in the new company’s emails.

“We are confident that, if adopted, these best practices will protect consumers by ensuring that consent is informed and retractable, and will help responsible email marketers and their service providers improve the overall quality and performance of email marketing campaigns,” said Randall Rothenberg, president and CEO of the IAB. “We created this document with a very important goal in mind—to codify the elements of security, deliverability, permission and privacy for all companies involved in email marketing,” said Jeremy Fain, Vice President of Industry Services for the IAB and the lead of the IAB’s Email Committee.

'Net Features : data management

Dynamic Content in Display Ads

IAB On Email Data Management