Adobe to Acquire Day Software for $240 Million

Linc Wonham — Wed, 28 Jul 2010 20:30:00 GMT

Adobe is making the second major addition to its product lineup in the past year, announcing the acquisition of Swiss company Day Software for an estimated $240 million. Day Software makes Web content management systems and the deal comes 10 months after Adobe purchased leading online analytics firm Omniture for $1.8 billion.

Day’s Web content management and social collaboration software will provide an impressive complement to Adobe’s ubiquitous line of products such as Photoshop, Illustrator, PDF, Flash, Flex and LiveCycle. The addition of Day’s tools to Adobe’s enterprise portfolio will allow marketers to better realize the full potential of the Web in acquiring, servicing and retaining their customers without disrupting existing IT infrastructures. It also enables Adobe's customers to create, manage, distribute and monetize their own content.

Day will be integrated into Adobe’s enterprise software business unit at the completion of the deal, which is subject to customary government approvals. The acquisition will add to earnings in fiscal 2011 and is expected to close in Adobe’s fourth quarter.

Is Your CMS Global Ready?

Pete Prestipino — Thu, 03 Jun 2010 15:30:00 GMT

Content management software vendor Day Software and Translations.com, a provider of translation-related technologies, today announced a joint solution that allows online businesses to create new marketing content, campaign sites or promotions and quickly adjust them to meet regional and linguistic needs. Content is automatically routed by CQ5 (Day Software's content infrastructure solution) to Translations.com’s GlobalLink for immediate translation and a localized experience.

“Driving online brand awareness and demand in new geographies requires tailoring your site and campaigns to the local market,” said Kevin Cochrane, chief marketing officer of Day Software. “Marketers need to not only ensure their global web presences and campaigns are offered in appropriate languages, but also that the entire online experience is tailored to the unique requirements of any local market. With both CQ5 and Translations.com GlobalLink, online marketers now have a best-in-class solution for efficiently managing the globalization process.”

Partnerships of this nature are what differentiate commercial content management system from their open-source counterparts. Sure, you can use WordPress or Joomla as a CMS, but are you going to be global ready with those platforms out-of-the-box?

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Adobe to Acquire Day Software for $240 Million

Is Your CMS Global Ready?