Display Products and Deals with New Facebook Apps

Michael Garrity — Thu, 05 Apr 2012 18:30:00 GMT

Social marketing Software-as-a-Service (SaaS) Offerpop is offering a pair of new apps for its Facebook marketing suite that will allow users to highlight products, deals and discounts on their brand pages.

The first of these two new applications is called Look Back, a slideshow app that allows marketers to easily include visually engaging and impactful product showcases on their Facebook pages. Slideshows feature a customizable call-to-action that marketers can use to encourage customers to buy products from their online store, redeem coupons or promo codes, etc. All of these suggestions will be supported by the Offerpop platform.

The app will also feature website conversion tracking to help marketers record sales and/or signups driven from the slideshow, and measure their campaign’s performance using Offerpop’s reports dashboard.

Offerpop’s second new app is called Deals, which lets brands display all of their discounts and coupons in a single section of their Facebook pages. When users click on these deals, they will be presented with a customized call-to-action such as printable coupons or a unique promo code. Marketers will be able to run individual deals continuously, or expire and replace them with new promotions whenever they see fit.

Deals also supports conversion tracking and lets users monitor their campaign’s performance. Both apps offer built-in support for purchasing Facebook Sponsored Stories ads and the new Timeline for Brand Pages format.

Daily Deals Future is in Search

Pete Prestipino — Tue, 07 Jun 2011 19:40:00 GMT

Despite many claiming that daily deal exhaustion has set in, there remains no shortage of sites arriving on the market - just look at recent WM coverage of daily deals for example. To date however, there have been few which really empower users to find exactly the kind of deal they want, when they want it.

Experian company PriceGrabber aims to capitalize on this opportunity with the launch of its local deal platform,which aggregates deals from more than 20 local deals websites including Groupon, HomeRun and Eversave, letting users sear

“The relationship with PriceGrabber enables Eversave to expand our customer base,” said Kim Hine, director of marketing at Eversave. “Both merchants and consumers have embraced the daily deal model, and leveraging the new relationship with PriceGrabber will help us continue our growth trajectory.”

Wether search will truly be one of the core aspects of the daily deals market in the future is anyone guess, but PriceGrabber's experience coupled with an obvious need positions it well to compete in the future.

'Net Features : deals

Display Products and Deals with New Facebook Apps

Daily Deals Future is in Search