More Options, More Money?

Amberly Dressler — Tue, 25 Sep 2012 20:30:00 GMT

Today’s digital shopper wants and expects options. And, companies that don’t give them options stand to fall behind in the e-commerce race.

Retailers like Fry’s and Dell realize this and use a new feature from Webcollage Inc., a company that manages real-time, automatic content updates across a network of retail websites, to give users the ability to compare similar products. (See example.)

"Our A/B testing with millions of products at the largest retailers in the world tell us the more information they have about the products they consider, the more likely they are to buy," says Webcollage CEO Scott Matthews. "Letting shoppers easily compare products side by side helps them make a quicker purchase decision and be confident they are buying the product right for them."

Although the product comparison tables’ impact on conversion has yet to be measured, Webcollage’s CRM/Marketing Manager, Grace Baek, says in the past they’ve seen an increase of 6 -36 percent due to rich product information in general.

“We expect that product comparison tables, when available and used smartly, will increase this number further by another 3 – 4 percent,” said Baek.

These comparison tables are integrated alongside the rest of Webcollage's rich content on retailer websites, all designed to dynamically show the range of product choices available at that retailer.

“The feature is available to our entire global retailer network that includes a few hundred sites, including sites such as Staples, Walgreens and Sam’s Club,” said Baek. “And similar to the rest of our content syndication features, manufacturers upload content, create the comparison tables then publish them—they do not need to create retailer specific charts, our platform dynamically sorts and filters to make sure the chart is current with only the products sold at each retailer.”

Dell Solutions Streamline Sales Process for SMBs

Linc Wonham — Wed, 04 Apr 2012 15:30:00 GMT

Dell is expanding its cloud applications portfolio for growing businesses, Dell Cloud Business Applications (DCBA), with new offerings that extend its Cloud Integrated CRM solution – eSignature services from Adobe EchoSign and AppExtremes’ Conga Composer eDocument solutions.

The expanded solution aims to help growing businesses increase productivity and gives them the ability to streamline critical processes involved in sales transactions.

Both Adobe EchoSign and AppExtremes’ Conga Composer are cloud applications delivered as subscription services over the Web, so there is no hardware or software to purchase or maintain, and minimal IT deployment effort is required. Both solutions are also tightly integrated with CRM applications, allowing documents and data to be shared and stored in a single unified repository.

The applications enhance the productivity capabilities of Dell’s Integrated CRM offering, which includes applications from salesforce.com, integration to third-party applications with Dell Boomi as well as turnkey services and support packages.

“EchoSign eSignature and AppExtremes eDocument solutions are beneficial cloud tools that help growing businesses increase sales agility and drive revenue,” says Paulette Altmaier, vice president and general manager of Dell Cloud Business Software. “By adding these solutions to the Dell Cloud Business Applications family of trusted applications, small and medium-sized businesses can maximize sales with efficient processes and greater visibility into their account stream.”

'Net Features : dell cloud business applications

More Options, More Money?

Dell Solutions Streamline Sales Process for SMBs