Dex One Shutters Business.com

Pete Prestipino — Thu, 11 Nov 2010 15:27:00 GMT

Say "so long" to one of the great Web brands in 'Net history. Dex One announced today that it is realigning its interactive operations and will fully integrate Business.com into Dex One.

“Three years ago, Dex One required an infusion of talent and technology assets to support the expansion of its digital portfolio. The purchase of Business.com enabled Dex One to build the DexKnows.com local search platform, create the DexNet distributed ad network, and develop a robust account and content management system,” said Alfred Mockett, chief executive officer of Dex One. “While the acquisition delivered on a number of fronts, the Business.com operations are no longer viable and are not a part of our long-term plans.”

Business.com was acquired by R.H. Donnelley three years ago for $345 million, outbidding IAC, the New York Times Co., Dow Jones and News Corp. After filing for bankruptcy in May 2009 under a serious load of debt, the company reemerged eight months later from Chapter 11 taking the Dex One name.

Yahoo! & Dex One Extend Local Agreement

Pete Prestipino — Tue, 31 Aug 2010 21:00:00 GMT

Yahoo! and Dex One announced an expanded partnership where businesses advertising on dexknows.com will now be able to have their online listings appear in Yahoo! Local search results.

The expanded partnership doubles the geographic area covered by an existing relationship formed in 2007. The previous agreement between Dex One and Yahoo! exclusively covered the 14-state region where Dex One is the official print directory publisher for Qwest.

“Yahoo! is committed to helping local businesses unlock the potential of digital advertising,” said Regan Senkarik, Vice President of Channel Sales, Yahoo!. “Expanding our agreement with Dex One will provide their clients with greater exposure in local communities and more consumers with detailed information on local businesses.”

Yahoo! collaborates with a variety of partners, with collaborations including Yahoo!’s strategic relationship with a consortium of 800 American newspapers — consisting of 52 percent of all U.S. Sunday circulation — which use Yahoo!’s behavioral targeting tools to sell display ads on consortium member sites and on the Yahoo! network.

“This strengthens a great strategic relationship with Yahoo! and broadens the reach of our local advertiser network,” said Sean Greene, senior vice president of interactive, Dex One. “Through the network our clients’ online business information appears not only on DexKnows but also in prime locations on many of the Web’s most popular search sites, including Yahoo! Local.”

'Net Features : dex one

Dex One Shutters Business.com

Yahoo! & Dex One Extend Local Agreement