Don't Just Play Around with Online Gaming

Michael Garrity — Thu, 16 Aug 2012 17:30:00 GMT

Playing games can be fun, but playing games and making money is even more fun. Thanks to performance marketing solutions provider Direct Response Technologies, those in the online gaming industry can do more of the latter thanks to the recent release of the DirectTrack Performance Gaming Platform.

This enhanced solution will give users a consolidated access point for flexible commission solutions, tracking and real-time analytics, all of which are designed to help gaming developers and networks maximize player acquisition and improve their return on investment (ROI) figures.

The DirectTrack Performance Gaming Platform is chock-full of custom features and solutions, including:

- In-game (or in-app) ad optimization and targeting that lets clients customize fixed, variable and demographic settings to ensure that players see the advertisements that are most relevant and enticing to them

- A platform that tracks mobile transactions and application installs in a pure mobile browsing environment using a wide range of mobile tracking, targeting and ad serving capabilities that allows DirectTrack to accurately follow a player’s life cycle from their initial click on a mobile device through a successful installation using real-time reporting

- Support for all currencies and languages that allows DirectTrack clients to build multiple affiliate interfaces and quickly expand into any market

- Revenue-share commission models that expand affiliate revenue opportunities beyond the initial sign up and pay affiliates for extra actions like buying in-game upgrades, initiating new level purchases or exchanging virtual currency

Target Using Purchase Histories

Pete Prestipino — Tue, 10 Jan 2012 14:20:00 GMT

Aligning purchase history and direct response performance data with demographic, behavioral, and influencer action data is nearly a requirement for digital marketers today.

There's big money involved and companies are integrating their platforms to provide the most benefit to their users.

Data management platform Lotame for example just announced that it has incorporated the predictive segmentation solutions from Alliant. The integration gives advertisers the ability to create and targe audience segments (36 in total - data is anonymized) by combining Alliant's U.S. purchase history and direct response performance data. Segments are made up of households with a history of responding to promotional offers from some of the premier direct response marketers.

“Alliant Online Audiences is promotional science applied at the browser level,” said Doug Pollack, director of data sales & analytics, Lotame. “URL and meta-tag data collection often result in broad-based assumptions about Web site visitors. Because Alliant’s direct marketing performance data is based on actual past purchases, it represents a game-changer in predictive power. The targeting power of direct marketing metrics facilitates more relevant ads and offers. We believe our clients will benefit tremendously from Lotame’s new relationship with Alliant.”

'Net Features : direct response

Don't Just Play Around with Online Gaming

Target Using Purchase Histories