'Net Features : directtrack

Don't Just Play Around with Online Gaming

Michael Garrity — Thu, 16 Aug 2012 17:30:00 GMT

Playing games can be fun, but playing games and making money is even more fun. Thanks to performance marketing solutions provider Direct Response Technologies, those in the online gaming industry can do more of the latter thanks to the recent release of the DirectTrack Performance Gaming Platform.

This enhanced solution will give users a consolidated access point for flexible commission solutions, tracking and real-time analytics, all of which are designed to help gaming developers and networks maximize player acquisition and improve their return on investment (ROI) figures.

The DirectTrack Performance Gaming Platform is chock-full of custom features and solutions, including:

- In-game (or in-app) ad optimization and targeting that lets clients customize fixed, variable and demographic settings to ensure that players see the advertisements that are most relevant and enticing to them

- A platform that tracks mobile transactions and application installs in a pure mobile browsing environment using a wide range of mobile tracking, targeting and ad serving capabilities that allows DirectTrack to accurately follow a player’s life cycle from their initial click on a mobile device through a successful installation using real-time reporting

- Support for all currencies and languages that allows DirectTrack clients to build multiple affiliate interfaces and quickly expand into any market

- Revenue-share commission models that expand affiliate revenue opportunities beyond the initial sign up and pay affiliates for extra actions like buying in-game upgrades, initiating new level purchases or exchanging virtual currency

Comparison of Affiliate Software

Pete Prestipino — Wed, 27 May 2009 20:49:00 GMT

:: DirectTrack vs iDevAffiliate vs. PostAffiliatePro vs HasOffer ::

Affiliate programs are the most cost effective way for merchants to generate more sales and traffic. But the investment in various solutions can be cost prohibitive, which is why looking at the various vendors in the market, their features and cost at the outset is so valuable. Let's do that by comparing some popular affiliate software solutions now. Read more...

There are clearly many other affiliate software solutions on the market. You are encouraged to let us know about any others you are familiar with and your impressions of their offerings.

DirectTrack
One of the top-tier of affiliate program software vendors, DirectTrack offers the most comprehensive solution on the market. The most popular features are the private label interface (fully customizable), powerful ad serving (day parting, geo-targeting, and access to the Speedera CDN for image hosting), a wide range of creative possibilities (including email), helpful management tools like automated notifications, custom payout structures), perhaps the best accounting tools (plus a check-cutting service through an escrow account), affiliate tracking and reporting that rivals the best independent networks (real-time tracking, blended tracking, cookie or API tracking) and other important campaign management tools like threshold notifications, suppression lists. You'll need to pay extra for the power of all those additional features, but for many the benefits far outweigh the cost.

Post Affiliate Pro
Affiliate system written in PHP which contains well thought out functionality. Based on PHP-Affiliate, the system accommodates unlimited affiliates and various commission structures (CPM, CPL and CPM), offers recurring commissions, supports multiple merchants and currencies and even one of those fancy Page Peel banners. Cost ranges from $219 for a leased license to $299 for an owned license.

iDevAffiliate
One of the most popular for start-up merchants interested in starting an affiliate program, iDevAffiliate is a robust solution. Appealing to many, it works with nearly all merchants accounts (also includes a cart integration wizard), shopping carts and billing systems. Additional features include several payout options (CPA - flat rate of percentage - CPC and CPL), and well designed reporting and statistics. Pricing ranges from $99 for the standard edition to $299 for the premium edition, which includes the ability for users to create custom file names and export data to Quickbooks.

hasoffers
The newbie among affiliate software vendors, hasoffers has one thing going for it in that it is completely free for networks with a click volume of less than one million per month. A white label affiliate offering, hasoffers users can choose among a variety of layouts and customize them through CSS, leverage their own URL and the solution's 3rd-party masking capabilities, access some decent network management and affiliate management tools, and employ good accounting tools (including advertiser invoicing, Quickbooks file export, and PayPal payments).

DirectTrack Mobile Stats for Affiliates

Pete Prestipino — Wed, 13 May 2009 23:09:00 GMT

Users of the DirectTrack affiliate management software platform will now be able to provide their affiliates with real-time mobile-browser access to performance data and campaign communications.

Detailed sub-id stats (down to the impression, click, conversion, and EPC levels), revenue and statistical data by campaign or cumulative, and the latest campaign information including name, description, and payout data are some of the information sets that will be available.

While this may not sound like a big deal to some, for the mobile obsessed like me, it is an important and welcome feature. DirectTrack clients now have ubiquitous access to a fully branded mobile solution for their affiliates. The result might just be more productive affiliates and ultimately happier merchants - and who doesn't want that?