Display Targeted Ads Based on Social Media Activity

Allison Howen — Sat, 26 May 2012 16:00:00 GMT

If you need a better way to target consumers, you might want to check out a new advertising product from LocalResponse that helps brands target customers based on their real-time social media activity.

The Intent Targeted advertising platform enables brands to deliver display ads to consumers who have expressed interest in the brand on public social media channels, including Twitter, Facebook, Pinterest and Foursquare.

LocalResponse delivers the Intent Targeting display ads after sorting through public social media channels to find customers who have expressed interest in specific brands, or lifestyles that are associated with brands. For example, a consumer who tweets that they are looking to trade in their BMW would be an ideal candidate for an Audi ad to be displayed on their desktop.

“Our ability to make ads more relevant by customizing them based off social media expression allows us to target against very unique data sets, which creates a massive opportunity for advertisers to achieve engagement on campaigns that are in many instances two or three times greater than any campaign they’ve been able to run before,” says Kathy Leake, president and co-founder, LocalResponse.

New Software, Solutions to Increase Display Ad Returns

Linc Wonham — Thu, 04 Mar 2010 16:40:00 GMT

Omniture, a leading provider of digital marketing software, has expanded its Online Marketing Suite to help businesses get the biggest returns on their display advertising dollars. A business unit of Adobe Systems Inc., Omniture also announced partnerships with leading ad networks and services to provide remarketing solutions through display ads.

The new software is designed to segment and target critical audiences through display advertising, allowing advertisers to acquire high-value visitors, remarket to previous visitors based on past behavior, and to dynamically serve targeted ad content.

“Expanding our measurement and optimization capabilities into display advertising is a natural next step for the Online Marketing Suite,” said Josh James, senior vice president and general manager of the Omniture Business Unit. “Omniture will continue to add new capabilities to the suite and enter new areas of online marketing to help our customers personalize every aspect of their digital initiatives.”

With Omniture SiteCatalyst, customers can use secure data syndication to automate the sharing of their data with ad networks. The new partnerships Omniture is developing include 24/7 Real Media, FOX Audience Network, Tribal Fusion, Traffic Marketplace, and Collective—The Audience Engine. This solution lets publishers segment their ad inventory using SiteCatalyst data to increase the relevance of display ads served to specific audiences through 24/7 Real Media’s Open AdStream platform.

With Omniture Test&Target, customers can generate display ads that personalize messaging and offers using anonymous visitor attributes. They can create new ads, test content and built in ad-sequencing and frequency-capping capabilities that can increase the efficiency of their campaigns.

With Omniture Genesis, clients choose from a collection of Accredited Application Partners and plug into an integrated platform. Omniture’s expanded Genesis partnerships now include Eyeblaster, DoubleClick for Advertisers, Microsoft Atlas, APT from Yahoo!, PointRoll, Mediaplex, Adform, EyeWonder and D. A. Consortium. These partner integrations offer advertisers increased insight into their display advertising returns by tying on-site conversion metrics from SiteCatalyst.

'Net Features : display advertising software

Display Targeted Ads Based on Social Media Activity

New Software, Solutions to Increase Display Ad Returns