Google Display URL Policy Modified

Pete Prestipino — Thu, 14 Jan 2010 15:32:00 GMT

Google announced a "policy adjustment" for its Adwords advertisers related to "display URLs" this week.

Starting this week, all Adwords ads leading to sites on hosted or shared domains (such as blogspot.com) will be required to display URLs that "accurately reflect their destinations."

Ads that do not include this information in their display URLs will not be approved. Google will suggest an appropriate display URL in the disapproval email notification, but they are encouraging Adwords advertisers to be proactive and adjust now any ads that this change might affect.

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No Joke: Adwords New Display URL Policy

Pete Prestipino — Thu, 14 Feb 2008 17:10:00 GMT

According to John at PPCHero.com, Google will start making some significant changes to their enforcement of display URL policies starting April 1st. No, it's not going to be an April fools joke.

Google's Adwords Policy Team is taking a strict stance on the relationship between display URLs and destination URLs. For example, if your destination URL is www.example.com, your display URL must be www.example.com. For those not involved with PPC advertising at Google or anywhere else, display URLs are what is displayed within your ad text – destination URLs are where your ad text leads post-click.

Who this affects the most are affiliates advertising within Adwords as they will no longer be able to redirect automatically to their affiliate links unless indicated in the display URL - which affiliates are prevented from doing anway.

Some examples of acceptable and unacceptable uses of display URLs:

Acceptable:
display: www.example.com
destination w/ custom tracking: www.trackingurl.com/{customstuff}
landing page: www.example.com
Unacceptable:
display: www.example.com
destination w/custom tracking: www.trackingurl.com/{customstuff}
landing page: www.trackingurl.com

'Net Features : display urls

Google Display URL Policy Modified

No Joke: Adwords New Display URL Policy