http://www.websitemagazine.com/content/blogs/posts/archive/tags/downloadable+media/default.aspxTags: downloadable mediaenCommunityServer 2008 SP2 (Build: 31104.93)http://www.websitemagazine.com/content/blogs/posts/archive/2009/02/02/standards-for-downloadable-media.aspxTue, 03 Feb 2009 02:31:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:7397Pete Prestipino0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=7397http://www.websitemagazine.com/content/blogs/posts/archive/2009/02/02/standards-for-downloadable-media.aspx#comments<hr /> <p>One of the many reasons that advertisers never really signed on to advertising within digital, downloadable media is&nbsp; the measurement complexities. It&#39;s hard to know how people are using that media when they leave a website. Fortunately, after months of formal review, several members of the Association for Downloadable Media (ADM), including NPR and PRI, have agreed to support <a href="http://www.downloadablemedia.org/index.php/news">standards for advertising formats and audience measurement</a>.<br /><br />The supported ad formats include pre-roll, mid-roll and post-roll insertions, product placements and host endorsements. The list of <a href="http://www.downloadablemedia.org/index.php/standards/download-measurement-guidelines"><b>download measurement guidelines</b></a> is actually quite interesting, addressing native and third-party measurement issues, as well as the data contained in log files - from IP addresses and time stamps to topics like byte range and bytes served.</p> <p></p><div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=7397" width="1" height="1">analytics codestandardsassociation for downloadable mediaadvertising standardsADMdownloadable media