Efficient Frontier Puts Adobe Atop Premier Marketing Suites

Administrator — Wed, 30 Nov 2011 21:30:00 GMT

Adobe has added another layer to its suite of digital marketing and advertising solutions with the acquisition of Efficient Frontier.

The acquisition provides Adobe with multi-channel ad campaign forecasting, execution and optimization capabilities, to its existing digital marketing capabilities which include a data management platform, a video ad management and monetization platform, and a content management system. Efficient Frontier will enable Adobe to continue building upon its already strong ad buying and optimization platform for search, social and display.

“With the explosion in global Internet advertising, our customers need to know where, when and how to spend their digital marketing dollars to get the greatest return,” said Brad Rencher, senior vice president and general manager of Adobe’s Digital Marketing Business. “The addition of Efficient Frontier will give our Digital Marketing Suite customers a leading platform for turning ad spend into business impact.”

Bing Paid Click Share Grows (Again)

Pete Prestipino — Wed, 12 Aug 2009 15:11:00 GMT

Efficient Frontier reported some significant growth in paid click share for Microsoft's Bing. The data shows that as of the first week in August, Bing lifted their click share 44% since the beginning of June.

Bing did particularly well in both the Travel and Finance categories with an 11% and 22% click share lift in these categories respectively.

Efficient Frontier’s VP of Marketing and New Product Development Justin Merickel postulated that Microsoft's new category focused Bing features may have “helped them capture more of the seasonal summer travel searching and the additional query volume related to the stock market recovery.”

Merickel also argued that the announcement of the Yahoo!/Microsoft deal may have promoted additional searches on Bing as users check out for themselves the new service.

'Net Features : efficient frontier

Efficient Frontier Puts Adobe Atop Premier Marketing Suites

Bing Paid Click Share Grows (Again)