Preview Email Campaigns for Greater Performance with Pinpointe

Michael Garrity — Tue, 19 Mar 2013 18:30:00 GMT

The inability to know how all of an email’s recipients will see the content once it’s been sent has to be one of the greatest challenges for email marketers, as they have to try to devise a newsletter design that will work effectively on the myriad of browsers and devices that their subscribers will be opening them on.

In an attempt to solve this dilemma, the cloud-based email marketing company Pinpointe recently released a new Email Campaign Previewer tool and spam checker for mobile and desktop clients that helps mid-sized businesses, including e-commerce sites, get a glance at how their emails will appear to a variety of different types of users after they’re sent.

Email Campaign Previewer will render and verify an email’s design for optimal display across over 50 desktop and mobile clients, including the iPad and Android devices. This allows email marketers to identify any potential readability or HTML coding issues, both of which have a considerable impact on email response rates. According to Pinpointe, previewing your emails will not only improve response rates, but overall email marketing ROI, as well.

Marketers using Email Campaign Previewer will be able to preview an unlimited number of email designs and disable images if they present a problem; meanwhile, Pinpointe will analyze their HTML email code and provide them with detailed feedback on any incompatibilities or rendering issues it may have with certain clients, along with a corrected code that the marketer can use.

Key Email Campaign Considerations

Pete Prestipino — Mon, 19 Jan 2009 15:09:00 GMT

E-mail is very effective for communicating with customers. According to a 2007 poll by MarketingSherpa, 86% of US adult Internet users opened opt-in emails from companies, and 55% did so “always,” “very often” or “frequently.” With these statistics, it makes sense to employ an email program. It’s easy to create, inexpensive to send, interactive with users and quantifiable. According to a 2008 report by the Direct Marketing Association, the ROI for email was $45.06 on every dollar. So how do you get your message across? Following are key points to consider when creating emails.

Read more about Getting Your Message Across

'Net Features : email campaigns

Preview Email Campaigns for Greater Performance with Pinpointe

Key Email Campaign Considerations