'Net Features : email list

5 Tips for Acquiring Responsive Subscribers

Administrator — Fri, 10 May 2013 18:30:00 GMT

When it comes to launching a successful email marketing campaign, obtaining a large email list is only half the battle.

Ensuring your subscribers are high quality is just as important - if not more important - as maintaining a large number of subscribers. After all, a massive list of unresponsive consumers is less effective than a small list full of responsive consumers. Check out the tips below to guarantee the subscribers on your list will engage with your messages:

Find Publishers on the Same Wavelength

Allison Howen — Thu, 13 Sep 2012 20:13:00 GMT

If you need help finding another newsletter publisher to partner with in order to increase your brand’s reach, look no further than MailChimp.

The email marketing provider has launched a new service called Wavelength, which helps users find similar newsletter publishers to partner with in order to promote their business to potential customers and grow their email lists.

Wavelength encourages cross-promotion by allowing users to easily locate and contact publishers that share similar subscriber bases. Once a similar publisher has been discovered, users can form a relationship with these like-minded businesses and develop a plan and partnership which will benefit all parties.

The service works by leveraging MailChimp data. When a user activates Wavelength, it will automatically analyze a selected MailChimp email list and then locate similar newsletters from MailChimp's 2 million users and their 2 billion subscribers. Then Wavelength displays screenshots of similar publishers' recent newsletters, while also keeping email addresses completely anonymous. Wavelength users can then take a closer look to see if the chosen newsletters could be a good fit, and reach out to the publishers and develop partnerships if desired.

Wavelength is powered by MailChimp’s Email Genome Project, which is an ongoing effort to better understand the email ecosystem. The service is currently available for free to all active MailChimp users.

Clean Up Your Email Lists

Allison Howen — Fri, 31 Aug 2012 17:00:00 GMT

A large email list is not very valuable if the subscribers never open your content. In fact, a low open rate can even affect your sender reputation, which means that it is a good idea for marketers to continuously groom their email lists.

This is why GraphicMail has introduced a new mailing list clean up solution, which allows email marketers to engage with the best addresses in their list in order to maximize campaign results and return on investment (ROI).

List Clean Up uses pattern recognition technology and multiple verification checks to determine the quality of an address prior to sending. This means that GraphicMail connects directly with email clients to test and verify each address on a specified email list – cleaning out all the invalid addresses of recipients that will neither see nor open the messages, or contribute to any potential income gained via direct email marketing efforts. This can also help reduce bulk sending costs over time.

It is important to note that GraphicMail has also put measures in place to ensure that this tool will not get rid of valid email addresses, so that users don’t have to be concerned about possibly losing valid recipients when verifying their email lists.

The feature has been integrated to work within GraphicMail’s existing bulk email marketing software and will be instantly accessible whenever it is required. Users simply need to login to their GraphicMail account and click on “List Clean Up” on their homepage, and then select the list that needs to be filtered. Once the clean up is complete, users can download a PDF report to review the results as a new filtered list without overriding the original.

“A clean mailing list is the key to effective email marketing,” says Barbara Ulmi, head of marketing at GraphicMail. “Not only does it increase engagement, purchase rates and sender reputation, but also saves you money in long term. For only a few Dollars, List Clean Up demonstrates a highly valuable solution for our clients. Clients who have not e-mailed to their lists for a while, or have had email abuse complaints, could benefit from this initiative.”

'Net Features : email list

5 Tips for Acquiring Responsive Subscribers

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Find Publishers on the Same Wavelength

Clean Up Your Email Lists